Promo Power
This promotional tactic involves limited-time offers to create urgency.
What is a sales promotion?
This term describes a brand's unique selling proposition in the market.
What is brand positioning?
Segmenting consumers based on where they live.
What is geographic segmentation?
This metric tracks how often users engage with a post.
What is an engagement rate?
What is ROI (return-on-investments)?
A brand uses this strategy when it places products in movies or TV shows.
What is product placement?
This strategic tool analyzes a company's strengths, weaknesses, opportunities, and threats.
What is a SWOT analysis?
This strategy targets multiple segments with tailored marketing mixes.
What is differentiated marketing?
This digital strategy involves creating valuable content to attract and retain customers.
What is content marketing?
This type of data is collected from existing sources like reports or databases.
What is secondary data?
This type of promotion relies on customers sharing content or experiences.
What is word-of-mouth or viral marketing?
When a brand extends its name to unrelated product categories, it's using this strategy.
What is brand stretching?
This pricing strategy sets prices based on competitors' prices rather than solely on costs or customer demand.
What is competitive pricing?
This algorithmic factor affects how high a page ranks in search results.
What is keyword relevance/domain authority?
This metric measures how many users take a desired action after clicking on a digital ad or link.
What is conversion rate?
This legal term refers to misleading or deceptive advertising practices.
What is false advertising?
This branding strategy uses different names for products under the same company.
What is individual branding?
This process involves creating a detailed profile of your ideal customer.
What is customer persona development?
This term describes the use of influencers to promote products online.
What is influencer marketing?
This predictive model estimates future buying behavior based on past actions.
What is predictive analytics?
This promotional strategy focuses on building trust and credibility through media coverage, community involvement, and reputation management.
What is public relations?
This concept refers to the total financial value a brand adds to a product.
What is brand equity?
This advanced targeting method uses AI and predictive analytics to personali`e outreach.
What is behavioural targeting?
This digital tactic uses automated emails triggered by user behaviour, like cart abandonment or onboarding sequences.
What is email marketing automation?
This advanced metric evaluates the effectiveness of each touchpoint in a customer's journey.
What is multi-touch attribution?