Marketing
What are all of these called? Apple, Amazon, Walmart, etc.
Corporations
What involves the transfer of goods and/or services from one person or entity to another, often in exchange for money?
Trading
What are nonverbal cues?
Communication that doesn't require talking but instead using body language, facial expressions, and/or other physical gestures.
What is the desire for luxuries and comforts called?
Economic wants
What businesses try to foster positive customer/client relations by encouraging employees to be...
Friendly!
What helps corporations and the government to issue securities like bonds?
Investment banks
What is the customer service mindset?
Idea/belief that the customer is always right.
When you're making decisions based off of your own opinions and thoughts and no one else influences them what is it called?
Independence
What are the 4 P's of Marketing?
Product, Place, Price, Promotion
What is the legal protection of books and other artistic works granted by the government and giving their creators sole rights to them for a certain period of years?
Copyright
Why is it important for hospitality and tourism businesses to be aware of, and react to, trends and
changes in the marketplace?
To be competitive
What is often the barrier to effective listening?
Attitude
What is a text link, button, image, or some type of web link that encourages a website visitor to visit a landing page and become of lead? (Some examples of CTAs are "Subscribe Now" or "Download the Whitepaper Today.")
Call-to-Action
What is invested money used for new business opportunities?
Venture capital
Which of the following industries has most impacted the development of the hospitality industry?
Transportation
What is insurance required to show a lender as a loss payee covering certain risks on real and personal property used for securing loans?
Hazard Insurance
What is the measurement showing the overall effectiveness of a marketing campaign or yearly budget?
Return on Marketing Investment (ROMI)
What are software applications using database technology that enables a business to manage its information about customers, products, employees, and finances?
Enterprise resource planning (ERP)
What is a tour provided by a lodging operator to familiarize travel agents with the facility, its location, and its amenities?
Familiarization tour (FAM)
Monitoring the opportunity for loss for a business
Capability maturity model integration (CMMI)