The customer is always right
Because salespeople listen to customers' likes, dislikes and suggestions on a regular basis, salespeople are often able to
A. establish new trends
B. identify product opportunities
C. reorganize personal priorities
D. order additional inventory
B. identify product opportunities
Fostering a positive work environment, reinforcing company values, keeping employees and customers safe, and ensuring compliance with laws and regulations are all benefits that companies enjoy when they
A. engage in public relations efforts.
B. refuse to hire teenagers.
C. implement policies and procedures.
D. release annual financial reports.
C. implement policies and procedures.
What type of software program allows businesspeople to combine graphics, transparencies, slides, and text for an on-screen display of information?
A. Publishing
B. Application
C. Operating
D. Presentation
D. Presentation
Which of the following demonstrates a salesperson's empathy for customers:
A. Giving customers reasons to purchase a good or service
B. Creating a favorable impression with customers
C. Showing an understanding of customers' feelings
D. Selling customers an item to go with what they already bought
C. Showing an understanding of customers' feelings
Taylor works for a company that needs to order 500 boxes of paper. The kind of business she should contact is a
A. service provider.
B. retailer.
C. wholesaler.
D. raw-goods producer.
C. wholesaler.
When customers base their buying behaviour on facts and logic, they are being influenced by
A. rational motives
B. personal preferences
C. economic factors
D. individual needs
A. rational motives
What type of law is violated when a supplier requires intermediaries to enter into tying agreements?
A. Infringement
B. Probate
C. Zoning
D. Antitrust
D. Antitrust
The purpose of data mining is to
A. monitor the activity of competitors.
B. locate potential customers.
C. turn raw data into useful information.
D. keep employees engaged.
C. turn raw data into useful information. **
Kelsey's work team decides that the best way to approach a situation is to have each member focus on different aspects of the issue, such as fact finding, positives, negatives, and emotions. What creativethinking technique is the work team using?
A. Mind mapping
B. Brainstorming
C. Six Thinking Hats
D. Unconscious problem-solving
C. Six Thinking Hats
Which of the following is the most common channel of distribution for consumer goods:
A. Producer to consumer
B. Producer to retailer to consumer
C. Producer to wholesaler to retailer to consumer
D. Producer to agents to wholesaler to retailer to consumer
C. Producer to wholesaler to retailer to consumer
Providing quality customer service on a consistent basis often helps salespeople increase sales to
A. new prospects.
B. first-time buyers.
C. current customers.
D. major corporations.
C. current customers.
A new law was passed that affects the personnel records Germaine must keep at his financial services company. This is an example of which influence on the selection of records that businesses keep?
A. Leaders
B. Regulations
C. Industry
D. Size
B. Regulations
The search capabilities of the Internet allow businesses to locate large amounts of specific information in a matter of seconds and
A. bookmark the data for future use.
B. create targeted questionnaires.
C. analyze the value of the data.
D. protect the privacy of the website.
A. bookmark the data for future use.
Inspiration can improve the morale of a group because inspired people are
A. sometimes disinterested in their tasks
B. usually not engaged in their work.
C. generally pessimistic and doubtful.
D. typically more optimistic and engaged.
D. typically more optimistic and engaged.
School supplies sold by a wholesaler to a retail store is an example of goods sold for
A. ultimate consumption.
B. resale.
C. industrial use.
D. production.
B. resale.