Customer Relations & Behavior
Customer behavior is influenced by personal, social, and ________ factors.
Cultural
SWOT stands for strengths, weaknesses, opportunities, and ________.
Threats
The selling process begins with identifying customer ________.
Needs
Promotion is used to inform, persuade, or ________ customers.
Remind
Price is the amount customers pay for a ________.
Product
Customer service builds customer ________.
Loyalty
A marketing plan outlines a business’s marketing ________.
Strategies
Feature-benefit selling explains how product features meet customer ________.
Benefits
Public relations helps build a positive company ________.
Image
Demand is how much buyers will purchase at a certain ________.
Price
Satisfied customers often ________ others.
Recommend
A goal is a measurable result a business wants to ________.
Achieve
Customer objections are actually buying ________.
Signals
Sales promotions include discounts, contests, and ________.
Coupons
Markup is the difference between cost and ________ price.
Selling
Positive employee actions increase sales and market ________.
Share
A budget outlines money available for ________ activities.
Marketing
To close the sale, a salesperson asks for a ________.
Commitment / Purchase
The promotional mix includes advertising, sales promotion, PR, personal selling, and ________.
Direct/Digital marketing
Skimming pricing sets prices ________ when a product launches.
High
Empathy and friendliness are key customer ________ skills.
Service
Market segmentation divides a market based on shared ________.
Characteristics
Good customer service leads to repeat ________.
Business
A promotional plan outlines how a company will ________ its message.
Communicate
Penetration pricing sets prices ________ to attract customers.
Low