Marketing Vocab
This 3-letter abbreviation is a percentage used to show how much extra money you made or lost on an investment compared to what you spent.
What is ROI (Return on Investment)?
Clue: As a first-year DECA member competing in this individual (1-person) event, you pitch a local business owner on sponsoring a community 5K race to boost their brand image.
a. Principles of Marketing
b. Marketing series event
c. Principles of Hospitality and Tourism
What is Principles of Marketing?
A subscription box service spent $15,000 on marketing campaigns last month and successfully acquired 300 new subscribers. What was the customer acquisition cost (CAC)?
A.$45
B.$300
C.$50
D.$20
HINT:
Must do math to figure out the number by either multiplying or dividing the total marketing spend by the total number of new customers acquired.
A.$45
B.$300
C.$50
Customer Acquisition Cost (CAC) is calculated by dividing total marketing spend by the number of acquired customers (300$15,000 =$50).
D.$20
Officer who drives an bright orange van.
Who is Kara?
Advisors Names.
Who is Mrs. Jones and Mrs. Hinkel?
The tactical tools used to implement a marketing strategy. Hint: Marketing Mix (4Ps).
What is, Product, Price, Place, and Promotion?
Clue: You and your partner (2 people) meet with your manager to review the department's quarterly budget, identify inventory overspending, and present a plan to balance the accounts.
a. Financial Services Team Decision Making
b. Acconting seiries event
c. Marketing seiries event
What is Financial Services Team Decision Making?
An online clothing retailer segments its customer base according to personal values, hobbies, and social activities. Which segmentation method is the retailer utilizing?
A.Behavioral segmentation
B.Psychographic segmentation
C.Geographic segmentation
D.Demographic segmentation
A.Behavioral segmentation Incorrect
B.Psychographic segmentation Correct answer
Psychographic segmentation divides buyers according to lifestyle characteristics, personal values, attitudes, and leisure interests.
C.Geographic segmentation Incorrect
D.Demographic segmentation Incorrect
Officer who has 10 different flower lego sets.
Who is Madison.
Subject that our advisors teach.
Business and marketing, and History and phscology?
Market segmentation means splitting a big group of buyers into smaller groups that share the same traits. Name this marketing segmentation: it is based on age, gender, income, education, occupation, or family size.
What is a demographic?
Clue: Competing as a team of 2, you meet with a client to pitch your resort's event package for their upcoming 300-person regional conference.
a. Hospitality and Tourism Series Event
b. Hospitality and Tourism Team
c. Principles of Hospitality and Tourism
What is Hospitality and Tourism Team?
A cosmetics company expands its existing shampoo line by adding two new scent options and three formula variations for different hair types. Which dimension of the company's product mix did it modify?
A. Product width
B. Product positioning
C. Product depth
D. Product life cycle Incorrect
A. Product width Incorrect
B. Product positioning Incorrect
C. Product depth Correct answer
Product depth refers to the total number of sub-variants, options, or variations offered within a single specific product line.
D. Product life cycle Incorrect
Officer who has lived in 4 states including WI.
Who is Anna?
Day that districs is on for district one.
What is Friday January 8th 2027?
What is the term for the stages a product moves through from introduction to removal from the market: Introduction, Growth, Maturity, and Decline?
What is the 4 stages of a Product Life Cycle or PLC?
Clue: In this individual (1 person) prepared event, you deliver a 15-minute sales presentation explaining features, warranties, and accessories for a line of commercial laptops.
a. Professional selling
b. Entrepreneurship Series event
c. Human Resource Management
What is Professional Selling?
Which term describes the commercial value a company gains from consumers recognizing and trusting its brand name, independent of the product's functional benefits?
A. Unique Selling Proposition
B. Customer Acquisition Cost
C. Brand Equity
D. Product Life Cycle
A. Unique Selling Proposition Incorrect
B. Customer Acquisition Cost Incorrect
C. Brand Equity Correct answer
Brand equity refers to the added value and trust a brand name carries in the minds of consumers.
D. Product Life Cycle Incorrect
Officer whos comfort food is a meatball sub.
Who is Aidric?
Abreveation of the state DECA competition.
What is SCDC?
The specific combination of personal selling, advertising, sales promotion, public relations, and direct marketing used to reach marketing goals.
What is Promotional Mix?
Clue: A retail customer approaches you demanding a full refund for a jacket they bought six months ago without a receipt. You must handle the complaint while following store policy in this individual (1-person) event.
a. Marketing Series
b. Finace Team Dessision Making
c. Apparel and Accessories Marketing
What is Apparel and Accessories Marketing (AAM)?
A manufacturer sells its goods directly to consumers through its official website rather than using wholesalers or retailers. Which distribution channel is this manufacturer using?
A. Direct channel
B. Indirect channel
C. Dual distribution
D. Intensive distribution
Correct Answer: A. Direct channel
Reason: A direct distribution channel moves goods straight from the producer to the final consumer without intermediaries (such as wholesalers, agents, or retailers).
The officer who can Juggle.
Who is Sam?
Abreveation for the international DECA competition
What is ICDC?