Marketing
Which of the following is the most efficient, cost-effective way for a business to promote goods and services to customers who want to receive product information:
A. Direct mail
B. Spam email
C. Indirect mail
D. Opt-in email
D. Opt-in email
Lin is giving a prepared presentation about the health benefits of following a balanced diet. What type of presentation is she most likely to be giving?
A. Entertaining
B. Persuasive
C. Impromptu
D. Informative
D. Informative
Rewards and recognition fulfill a very basic human need for
A. self-esteem.
B. understanding.
C. friendship.
D. safety.
A. self-esteem.
To do the most effective job of selecting a new employee, the business's first step should be to
A. conduct a job analysis.
B. conduct interviews.
C. take applications.
D. review resumes.
A. conduct a job analysis.
How can you show respect for a person you’re speaking with?
A. Be polite and maintain eye contact.
B. Start an argument when you don't agree.
C. Avoid listening to their opinions.
D. Interrupt when you have a point.
A. Be polite and maintain eye contact.
Widget Industries is a new company that is coming out with a new product. A similar product is in the market but has not yet caught on with most consumers. Widget Industries should price its product __________ than its competitors in an attempt to __________.
A. higher; create a discount image
B. lower; create an exclusive image
C. lower; gain as much of the market as possible
D. higher; gain as much of the market as possible
C. lower; gain as much of the market as possible
An advantage to businesses of using quality control methods is that these methods often
A. increase waste.
B. reduce costs.
C. involve time.
D. require directions.
B. reduce costs.
Which of the following is an example of an informational message geared toward an external audience:
A. An inventory report
B. An office calendar
C. An employee handbook
D. A print advertisement
D. A print advertisement
One of the most common ways for a business to obtain working capital is to apply for a __________ loan.
A. long-term
B. guaranteed
C. mortgage
D. short-term
D. short-term
Why is it important for marketers to have efficient distribution systems?
A. To control expenses
B. To purchase supplies
C. To regulate prices
D. To sell benefits
A. To control expenses
firm rarely hires women even though many women apply to work there, because he doesn't feel that they are as skilled as male employees. This hiring director is exhibiting a(n)
A. typical hiring practice.
B. impartiality.
C. bias.
D. objectivity.
C. bias.
Hannah doesn’t lie to her boss because she thinks about the long-term repercussions of her actions. Hannah is thinking about
A. peer pressure.
B. greed.
C. respect.
D. viability.
D. viability.
When preparing a statement of equity, what does a business deduct from its total net income to obtain its retained earnings?
A. Bad debt
B. Depreciation of assets
C. Sales tax payable
D. Dividends paid
D. Dividends paid
Although hiring a highly skilled employee is an added expense, a business owner benefits because the employee's activities increase the firm's overall productivity based on their
A. inability.
B. self-control.
C. expertise.
D. attitude.
C. expertise.
Two business employees in different locations having the ability to turn on their computers and access the same inventory status information to see if a product is in stock for a customer is an example of a(n) __________ application.
A. electronic
B. audiovisual
C. groupware
D. spreadsheet
C. groupware
The total number of members in a channel is called
A. distribution pattern.
B. channel width.
C. channel length.
D. distribution intensity.
C. channel length.
Which of the following examples illustrates the concept of product in the hospitality industry:
A. A resort promoting that it treats guests like family
B. A cruise ship providing a list of rental car agencies located at ports of call
C. A conference center making reservations at other properties
D. A bed-and-breakfast advertising private baths and a fireplace in each room
D. A bed-and-breakfast advertising private baths and a fireplace in each room
Limiting the number of credit cards that you have will help you
A. purchase most of the items that you want.
B. waive the transaction fees for each card.
C. exceed your credit limit.
D. manage your spending.
D. manage your spending.
Which of the following is an example of how a business or industry has a unique relationship with its environment:
A. Social and cultural attitudes change over time.
B. New technology causes new laws to be enacted.
C. An economy in prosperity will eventually experience recession.
D. Demand for skilled nursing care rises as the population ages.
D. Demand for skilled nursing care rises as the population ages.
Management is divided into major functions, two of which are
A. organizing and producing.
B. staffing and supervising.
C. analyzing and planning.
D. controlling and directing.
D. controlling and directing.
A situation analysis reveals that Pullman Industries will need to increase its minimum wage to $9.30 per hour in three months or face severe government fines for noncompliance. This is an example of a _________ factor that affects businesses.
A. technological
B. regulatory
C. managerial
D. secondary
B. regulatory
Hospitality businesses are developing strategies to accommodate niche markets. Skydivers are an example of a group in a growing segment called the __________ market.
A. adventure
B. environmental
C. agritourism
D. geotourism
A. Adventure
Which of the following offers investors the advantage of securities diversification:
A. Treasury bonds
B. Corporate bonds
C. Certificates of deposit
D. Mutual funds
D. Mutual funds
Sam has worked for the same employer for 15 years. During that time, Sam has learned a great deal and developed expertise that enables him to make a significant positive impact on business operations and outcomes. Sam's expertise is a form of
A. knowledge.
B. training.
C. recruiting.
D. innovation.
A. knowledge.
A distinguishing characteristic of credit unions is that they
A. offer only credit card services.
B. operate as cooperative financial institutions.
C. provide more services than banks.
D. are unions for people in the banking industry.
B. operate as cooperative financial institutions.