Marketing
A company’s use of strategies that build a positive image, managing the spread of information between an organization and the public and increasing awareness around a company or brand.
Public Relations
A resource with economic value that an individual, company, or a country owns or controls with the expectation that it will provide future benefit.
An offer made by a company to its employees, often including a severance package, in exchange for leaving the company.
Buyout
A tax imposed by one country on the goods and services imported from another country to influence it, raise revenues, or protect competitive advantages.
Tariff
A brief, broad statement about an organization's goals and how it intends to meet those goals
Mission Statement
A viral marketing strategy that generates excitement, interest, and conversation around a product, service, or brand, maximizing word-of-mouth potential.
Buzz Marketing
Refers to the ease with which a financial asset can be converted to cash without significantly affecting its price.
Liquidity
The act of moving work to an overseas location to take advantage of lower labor costs.
Offshoring
The process of identifying, assessing, and mitigating threats or uncertainties that can affect your organization.
Risk Management
Someone who buys a large number of goods directly from a manufacturer and then sells them to retailers
Wholesaler
A plan that maps out how your company intends on gathering data to fulfill its short- and long-term marketing objectives.
Marketing Sampling Plan
A financial statement that summarizes a company's cash inflows and outflows from operations, investing, and financing, over a set period of time.
Cash Flow Statement
Form of predictive analysis used to predict future possible outcomes, also suggests a possible course of action
Prescriptive Analysis
The systematic process of collecting, organizing, storing, and distributing data and knowledge within an organization.
Information Managment
People who have an interest in supporting newer startups. They possess entrepreneurial experience and industry knowledge, enabling them to provide capital and valuable guidance to startup founders.
Angel Investors
Situation where suppliers and distributors enter into an exclusive agreement that only allows the named distributor to sell a specific product.
Exclusive Distribution
Money owed to a business for goods or services delivered or used but not yet paid for by customers.
Accounts Receivable
Requires that employers covered by the law must allow an eligible employee up to a total of 12 weeks of leave during a year for new child, immediate family member's health, or medical leave
Family And Medical Leave Act (FMLA)
The process of evaluating and assessing the current state of a project, comparing it to planned process, and taking corrective actions.
Managerial Control
The phase of the product life cycle where competition increases and the market becomes saturated.
Maturity
A retail tactic where a retailer carries unrelated products that are not associated with its original brand or product assortment.
Scrambled Merchandising
The ability of a company to meet its long-term debt and financial obligations.
Solvency
The act of lending money at an interest rate that is considered unreasonably high or that is higher than the rate permitted by law.
Usury
A commercial source document that is a contract drafted by the buyer when purchasing goods from the seller.
Purchase Order
A method of financial statement analysis that examines line items converted to percentages of a base figure in the statement.
Vertical Analysis