Marketing
Hospitality & Tourism
Finance
BMA
Entrepreneurship
100

A question that encourages the consumer to respond with more than a "Yes" or "No" answer

Open-Ended Question

100

The process of creating and changing the information about a company’s catalog of offerings.

Product Service/Management 

100

The four functions of management include: planning, organizing, leading and controlling

Management Functions

100

The probability of harm due to human actions or choices.

Human Risk

100

To propose a business idea, usually with the goal of obtaining a contract or funding

Pitch

200

The projection of future sales

Sales Forecast

200

The costs or benefits that a particular event, policy change or situation has on the economy

Economic Impact

200

A cost that a business has incurred, but cannot recover.

Sunk Cost

200

Awareness or familiarity gained by experience of a fact or situation

Knowledge
200

A risky project or business idea

Venture

300

Information in an unorganized form that have a relationship with current conditions, ideas or knowledge

Data

300

Jobs or tasks consisting of one or more elements performed typically in one location.

Operations

300

A process to determine the cost of production or operation of a business by assigning expenses to various stages of production or operations of a firm.

Costing

300

Project management is using knowledge, skills and techniques to execute a temporary group activity designed to develop a product, service or outcome both effectively and efficiently.

Project Management

300

A strategy in which an entity sets aside a sum as a protection against a probable loss, instead of transferring the risk by purchasing an insurance policy

Value Proposition

400

The stages that a product goes through in its life: Introduction, Growth, Maturity and Decline

Product Life Cycle

400

Technique of offering two or more complementary goods or services together as a package deal. Bundled items are sold at a price attractively lower than the total of their individual selling prices

Product Bundling

400

Used when a business anticipates risk and refrains from certain business activities in order to avoid the risk.

Risk Avoidance 

400

Accounting, design, maintenance, printing, and supply of temporary personnel, etc., provided by specialized firms to other firms

Business Services

400

When two companies join together to become one company. Usually, a merger happens when both companies dissolve and form a brand new entity, although they could also just rename one company to include both

Merger

500

A method used to measure satisfaction on a scale and the responent is asked to circle a number where 0 is neutral and one moves outwards from it towards the extremes of goodness and badness

Systematic Differential Scale 

500

The combination of advertising, personal selling, sales promotion and public relations used to accomplish an overall marketing strategy.

Promotional Mix

500

Combining assets, equity, liabilities and operating accounts of a business and its subsidiaries into one financial statement OR combining two or more businesses through the purchase, merger or ownership transfer to create a new business

Consolidation

500

A strategy in which an entity sets aside a sum as a protection against a probable loss, instead of transferring the risk by purchasing an insurance policy

Risk Retention

500

Individuals who back emerging entrepreneurial ventures, usually as a bridge to get from the self-funded stage to the level of business that would both need and attract venture capital

Angel Investors

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