Jimmy is opening a pizza place in Wellington. He has hired a marketing team to collect the following
information of everyone within a 5 mile radius of his new restaurant: age, gender, and income. This
information is also known as
What is DEMOGRAPHICS
100
The process of planning, pricing, promoting, selling and distributing ideas, goods and services to create exchanges that satisfy customers is _________________.
What is MARKETING
100
Chairs, body wash, and ice cream are examples of _________________.
What is GOODS
100
A group of people who share the same needs and wants is called a _________________.
What is MARKET
100
The Sawgrass Mall opens at midnight on Black Friday in order to give customers additional shopping time. What economic utility is being described? _________________
What is TIME
200
Apple is releasing their newest iPhone this week - the iPhone 7. The Apple team predicts sales are going to be great! The ______________________ is 750,000 units in week one.
What is SALES FORECAST
200
IMMA LET YOU FINISH BUT....
ENTREPRENEURSHIP IS THE BEST CLASS OF ALL TIME!!!!
200
WHO RULES!?
What is BIMSTEIN RULES!
200
A haircut is an example of a _________________?
What is SERVICE
200
Honda Motor Company conducts their quarterly analysis on their company’s strength and weaknesses, as well as a review of outside influences to determine any growth opportunities and/or threats from competition. This analysis is a ___________.
What is SWOT
300
After developing their new product, the wireless printer, HP decided to sell their product at Office Depot and Office Max with other similar products. What type of economic utility is being described?
_________________
What is PLACE UTILITY
300
Reebok has developed a new running shoe. In order to reach their _________, they are sponsoring the next marathon and allowing the runners to try the shoe for free.
What is TARGET MARKET
300
Harley Davidson has a website that provides customers with facts about their motorcycles in order to learn more about them. What economic utility is being described? _________________
What is INFORMATION
300
Lisa owns a fitness studio in midtown Miami. She targets individuals who enjoy exercising as well as ones who have an interest in losing weight. What type of market segmentation strategy does Lisa use
________________________?
What is PSYCHOGRAPHICS
300
A new pizza shop is opening in the Weston Town Center. The owners are targeting Weston residents who live within a 5 mile radius of the pizza shop. What type of market segmentation strategy are they using?
___________________________
What is GEOGRAPHIC
400
The Apple marketing team created a _____________________ for their Apple Watch launch. This document contains all the planned activities for the product launch.
What is MARKETING PLAN
400
Pepsi Co. spent $16 million on commercials to be aired during the superbowl. The superbowl had 111
million views. This single strategy used to reach such a large group is known as _________.
What is MASS MARKETING
400
Combining ingredients, such as flour, eggs and sugar, together to create cookies is an example of what type of economic utility? _________________
What is FORM
400
Walmart allows the customers to pay using many different methods; such as cash, personal check, credit card. This makes it easier for their customers to buy products at their store. What type of economic utility is being described? _________________
What is POSESSION
400
Companies are able to analyze their competition and status in a given market by looking at their
_________________.
What is MARKET SHARE
500
Hector makes $4,000 a month, but pays $700 a month in taxes, $300 a month in food and $1,000 a month in rent. His _____________ of $2,000 is leftover to pay for luxuries such as Heat tickets, vacations and jewelry.
What is DISCRETIONARY INCOME
500
Pepsi is launching their newest product Pepsi Zing, a Coke-flavored, energy drink. They are concentrating their marketing efforts on fitness enthusiast and coffee drinkers. This process of separating their larger target market into smaller groups is known as ____________________.
What is MARKET SEGMENTATION
500
Lisa owns a new fitness studio. Through her marketing efforts, Lisa sets of goal of signing 20 new clients a week to her studio. This ambitious expectation is also known as a ________________________.
What is PERFORMANCE STANDARD
500
While Kaleb’s weekly paycheck is $350, after taking out taxes, his _________ is $310, which he uses to pay rent and buy food.
What is DISPOSABLE INCOME
500
When products have value and satisfy a customer’s needs and wants is called _________________.