Basics
UET / Conversions
QTRIP
Advanced OPT
Shopping
100

This Ad Group Setting lets you decide how often you deliver your active ads in relation to one another.

Ad Rotation

100

The recommended number of 'UET Tag' per website

One (1)

100

In this kind of call, you must always state the recording displamer

Outbound Call

100

This feature has categories of people created based on their actions on Bing or MSN

In Market Audience

100

This Tool is used to create Store Catalogues to display products on Bing.

Microsoft Merchant Center

200

A feature that lets you split a budget across multiple campaigns

Shared Budget

200

Tool used for finding: Which UET tags are on pages, if UET tags are working and what to do to fix them.

UET Tag Helper

200

What are the two (2) things you must learn about the customer before staring a consultation

customer's business and advertising goals

200

This match type is created by typing you keywords in quotations (" ")

Phrase Match

200

These two method/tools can be used to verify your URL to create a Store

Webmaster Tools and UET

300

This feature creates a fully customizable timer on an Ad Copy

Countdown

300

They are the only two conversion goals that do not require a UET tag to function.

Mobile App Install and Offline Conversions

300

These are the three (3) requirements to follow LMI Guidelines

Terms/conditions, minimize/close private stuff, big red X

300

This feature can save you time by operating across your account based on If-Then Statements

Automated Rules

300

A Shopping Store Setting that prevents other websites from serving any ads for the entire domain of your store.

Blocking Aggregators

400

These two reasons causes accounts to lose Impression Share.

Budget and Rank

400

These are the four (4) custom evens parts needed to create an Even Conversion Goal

Category, Action, Label, and Value

400

These steps are required to pas a "Summarized the Call & Adhered to Closing Guidelines" Attribute in a QTRIP

summarize, ask questions, brand (acceptable "Survey")

400

This feature lets you split a campaign’s budget and traffic, creating a duplicate for testing.

Experiments

400

These are the name of the six (6) required shopping feed fields worldwide.

id, title, link, price, description, and image_link

500

This is the only Extension that does not require manual creation.

Automated Extension

500

This feature will add an urchin tracking module to your ads and extensions so programs like Google Analytics receive more accurate information

Auto-Tagging / Add UTM

500

There are this many number of critical attributes in the QTRIP

five (5)

500

Located under 'bulk operations', this UI feature lets you manage campaigns, ad groups, ads, keywords and negative keywords using programing language

Create Scripts / API

500

These are the five (5) ways you can upload a shopping feed to Merchant Center

manual, source URL, FTP, shoplifty, Import

M
e
n
u