Vaping Basics
These devices work by heating up a liquid and turning it into an inhalable aerosol.
What are vapes (or e-cigarettes)?
Marketers often use this tactic as a way to make vapes seem safer than other tobacco products because they emit "only vapor."
What are misleading (or false) claims?
This is one tactic that marketers are using in vaping ads to target a younger audience.
What is using colorful images? (Or animations, cartoon characters, energetic music, appealing flavors, toy-like packaging).
Marketing has shifted heavily to this arena in order to reach younger audiences more easily.
What is social media?
Retailers must verify that buyers are at least this old when purchasing vaping devices.
What is 21?
Most e-liquids contain this highly addictive chemical.
What is nicotine?
Vaping ads tend to downplay health risks by ignoring harmful ingredients like additives, heavy metals, chemicals, and this substance.
What is nicotine?
Marketers are using this type of appeal by associating vaping with independence, identity, lifestyle branding, popularity, stress, and anxiety relief.
What is emotional / psychological appeal?
This is one example of a social media platform that marketers use to advertise their vaping products.
What is TikTok? (Or Instagram, YouTube, Snapchat, Twitter)
This is the name of the law that was passed in 2019, requiring buyers to be at least 21 years of age when purchasing tobacco products, including e-cigarettes and vapes.
What is the Tobacco 21 Law?
Nicotine affects the brain by releasing this chemical that creates feelings of reward.
What is dopamine?
The ad created by Blu Cigs promoting e-cigarettes as a better alternative to traditional cigarettes was released in this year.
What is 2013?
This is the name of the new trending product marketed by vaping manufacturers that features a digital screen, Bluetooth, and app synchronization.
What is a smart vape?
This percentage of students who use social media report seeing e-cigarette/vaping content online.
What is 73%?
This is the number of states that currently have smokefree indoor air laws banning vaping.
What is 20?
These three metals can sometimes be found in vaping devices.
What are nickel, tin and lead?
This was the name that Blu Cigs gave to their campaign for promoting their e-cigarette product.
What is "Rise from the Ashes?"
This percentage of youths admit to trying vapes because of their appealing flavors.
What is 43%?
This marketing tactic is being used when influencers (who are paid by advertisers) use vapes in video content.
What is subtle product placement?
The FDA is enforcing import seizures and this measure against vaping manufacturers who target youth.
What is enforcing fines?
This is an additive that is frequently used in vapes.
What is propylene glycol (or glycerin)?
This chemical that is sometimes added to vaping devices is linked to lung disease.
What is diacetyl?
Marketers use enticing names for vaping flavors, such as strawberry granola bar and this one.
What is chocolate cannoli?
This popular social media promotion strategy takes place when followers are encouraged to tag their friends on the brand's posts to win free or discounted products.
What is "incentivized friend tagging"?
This is the name of the FDA's public campaign aimed at preventing youth vaping.
What is "The Real Cost?"