Nicotine Basics
This addictive chemical is found in cigarettes, vapes, and many tobacco products.
What is nicotine?
This type of marketing misleads consumers or hides risks to make a product look safer.
What is deceptive marketing?
These sweet product options like cotton candy or fruit are often used to attract younger users.
What are flavored nicotine products?
Nicotine companies often promote products through these popular online personalities.
Who are influencers?
This type of law prevents nicotine products from being sold to minors.
What are age restriction laws?
Nicotine affects the brain by releasing this chemical that creates feelings of reward.
What is dopamine?
Nicotine companies often claim their products are this compared to cigarettes, even when risks remain.
What is safer or healthier?
Advertising that looks like games, bright tech, or trendy gadgets often appeals to this age group.
Who are young people or teens?
Apps like TikTok and Instagram are examples of this type of advertising platform.
What is social media?
Some governments are banning these to reduce youth nicotine use.
What are flavored nicotine products?
Nicotine is especially harmful to this group because their brains are still developing.
Who are teenagers (or adolescents)?
Companies sometimes downplay this major property of nicotine in advertisements.
What is addiction?
Public health experts say nicotine companies target this group to create lifelong customers.
Who are youth or teenagers?
Short viral clips showing vaping tricks or product reviews are a common example of this.
What are promotional videos?
This global health organization warns about tobacco industry tactics targeting youth.
What is the World Health Organization (WHO)?
These electronic devices heat liquid to create vapor containing nicotine.
What are e-cigarettes or vapes?
Using bright colors, fun packaging, or influencers are examples of this type of strategy.
What are advertising tactics?
These colorful packages and trendy designs make nicotine products look less like tobacco.
What is appealing packaging or branding?
These online algorithms can repeatedly show nicotine content to interested viewers.
What are recommendation algorithms?
Campaigns designed to warn teens about vaping risks are examples of this.
What are public health campaigns?
This neurotransmitter released in the brain when nicotine is used is responsible for the feeling of pleasure and reinforcement that leads to addiction.
What is dopamine?
This advertising strategy emphasizes that a product is “tobacco-free” or “smoke-free,” which can mislead consumers into believing the product is harmless even though it still contains nicotine.
What is misleading ways?
Public health experts argue nicotine companies focus heavily on this demographic because addiction started at this age often leads to lifelong customers.
Who are teenagers or adolescents?
On platforms like TikTok and Instagram, these automated systems repeatedly suggest vaping or nicotine content to users based on their viewing behavior.
What are algorithms
This U.S. government agency regulates tobacco and nicotine products and has the authority to restrict marketing practices that target youth.
What is the Food and Drug Administration (FDA)?