Consumer Decision Process
How many steps are there in the consumer decision process?
What is 5.
What decision making model is based on rational economic assumptions and manager beliefs about what ideal decision making should be?
What is classical model
How many steps are there in the Managerial Decision- Making process?
What is 6
What is a decision that involves situations that have occurred often enough to enable decision rules to be developed and applied in the future?
What is programmed decisions.
Which need pertains to the personal gratification consumers associate with a product or service?
What are psychological needs.
DOUBLE JEOPARDY: What are two assumptions made in the administrative model?
What is goals are often vague, managers are unaware of problems, and managers settle for satisfying.
What is the fourth step in the managerial decision making process?
What is selection of desired alternatives.
What are the 4 managerial styles in the personal decision framework?
What is directive style, analytical style, conceptual style and behavioral style.
What is the effort to influence consumers through unique design of environments in which they make their choices?
What is choice architecture.
What are the four main issues with the Political Model?
Conflicting goals, conditions of uncertainty, inconsistent viewpoints, Bargaining and discussion among coalition members.
What is the last step in the decision making process?
What is evaluation and feedback
What is the first step in innovative decision making?
What is brainstorming.