Pros and Cons
Which of the following is NOT a type of decision describe in the lesson?
A. Which decision
B. Contingent decision
C. Why decision D. Whether decision
C. Why decision
Which of the folloing are used to create customer loyalty
A. Brigh colorful packaging
B. extended services and warranties C. Advertising
D. A uiqu name, logo, slogan
B. extended services and warranties
Which of the following is NOT an example of acommodations for a diverse cultural values:
A. Allow an employee to arrive late to work everyday
B. Allow a break during pray time
C. Allow cultually specific dress D. Allow religious observance
A. Allow an employee to arrive late to work everyday
Which of the following accurately defines ambition
A. The aount of frustration you must endure to accomplish soemthing B. The amount of satisfaction and joy you feel after acocomplishing a goal C. The degree to which you desire something and are willing to work for it. D. The degree to which you continue to work for what ou want despite struggles and challenges
C. The degree to which you desire something and are willing to work for it.
If the marketing concepts in the mix are strategically coordinated, they can work together to create which of the following
A. Cohesive business decisions B. Products talilored to customes C. Superior employees D. Prestige and prominence for a business
C
A. Cohesive business decisions
Which of the following is true of important decisions?
A. They should be made based solely on emotions
B. They should be made after calming down and thinking it out objectively C. They are usually reversible
D. They should be made after little thinking and consideration
B. They should be made after calming down and thinking it out objectively
Pricing staratgies must relate to which of the following
A. the economy B. Customer habits
C. Advertising
D. Compeitors pricing strategies
B. Customer habits
Which of the following is NOT included in public relations?
A. Sponsorships
B. Buy one, get one sales
C. Press kits D. Charitable donations
B. Buy one, get one sales
Which of the following statements is likely to be used in the accomodating conflict management style
A. I do not have time for you. B. It is not my business C. I can help you on this issue D. Whatever you decide works for me
D. Whatever you decide works for me
Which of the following is the most powerful form of buying suggestions
A. Knowledgeable sales staff B. Low prices.
C. Unique advertising D. Word of mouth
D. Word of mouth
Which of the following accurately describes how decisions are made by compromise
A. Everyone agrees on a decision B. The person with the most authority makes the decision
C. Everyone makes concessions and the decision is a mix of views
C. Everyone makes concessions and the decision is a mix of views
Consumers do not buy which of the following
A. Features
B. Benefits
C. Packaging
D. Services
C. Packaging
Advertising which plays before a movie uses which type of advertising medium?
A. Outdoor media
B. Internet media
C. Print media D. Broadcasting media
D. Broadcasting media
Which of the following is something you should NOT concern yourself with when making an ethical decision?
A. Cost effectiveness B. Is it legal C. Could my family and managers respect my decision D. Is it beneficial
A. Cost effectiveness
Customes can often provide which of the following
A. Motivation for employees B. Helpful and needed suggestions C. Obstacles which hinder growth
D. Opportunities to work with other companies
B. Helpful and needed suggestions
If the pros and cons on your list are too general or are assumptions, which of the following is helpful?
A. exclude them from the list B. Count the pros and coms and compare them directly C. Research the specifics of each D. Make the decision based on other factors
C. Research the specifics of each
Which of the following is NOT one of the methods of making group decisions
A. Vote
B. Dictation
C Consenusus
B. Dictation
What are the two basic aspects of advertising
A. the product and the service
B.The information and the persuasion
C. The message and the medium
D. The Salesperson and the customer
C. The message and the medium
Which of the following is NOT a promotional decision
A. Packaging B. public relations C. personal selling D. Media budget
A. Packaging
Which of the following concepts is NOT associated with the fifth P?
A. Clearly defining a target market B. Establishing an enthusiastic sales force
C. Implementing customer-driven startegies
D. Creating a service-oriented corporate image
B. Establishing an enthusiastic sales force
How many steps does the decision making process consist of
A. 3
B. 4
C. 5
D. 6
C. 5
According to the lesson what is possibly the most important thing to consider when making decisions
A. The financial effect of the decision
B. Emotional responses
C. Possible outcomes
C. Possible outcomes
Which of the following can change the context of a word?
A. Emphasis
B. Posture
C. Volume D. Eye contact
A. Emphasis
At work Amanda, makes sure she resolves conflict quickly and listens to all sides. What is she accomplishing
A. Ethical decision making B. conflict management as a leader C. Conflict management as a team member D. Goal setting
B. conflict management as a leader
Promotion does NOT include decisions about whch of the following?
A. Branding B. Personal selling C. Advertsing
D. public relations
A. Branding