Types
Market Stategies
Examples
Terms
Bonus
100
Is the simplest defensive strategy. Involves trying to hold your current position in the market.
What is Position Defense?
100
Strategy used by businesses to create a low cost of operation within their niche.
What is Cost Leadership Strategies?
100
One of the worlds most well known soda brands, opted for a position strategy opening multi segments of markets: --> enter wine market --> acquire fruit drink companies --> desalination equipment --> plastics
What is Coca Cola?
100
Identifying and attempting to occupy a market niche for a brand, product or service utilizing traditional marketing placement strategies.
What is Positioning?
100
The father of modern marketing.
Who is Philip Kotler?
200
Is a retaliatory strategy. When a competitor attacks your business, you strike back with your own attack.
What is Counter-Offensive Defense?
200
The actions of a market leader to protect its market share, profitability, product positioning, and mind share against an emerging competitor.
What is Defensive Strategies?
200
This car company used a contraction defense when it retired T-birds and Probe models and focused on Contour & Taurus.
What is Ford?
200
A method or plan chosen to bring about a desired future, such as achievement of a goal or solution to a problem.
What is Strategy?
200
Member of the British royal family married on the 29th April 2011
Who is Prince William?
300
Involves making constant changes to your business so that it is difficult for competitors to compete with you, it requires a flexible business that can adjust to change.
What is Mobile Defense?
300
Approach under which a firm aims to develop and market unique products for different customer segments. Usually employed where a firm has clear competitive advantages.
What is Differentiation Strategies?
300
This company's name starts with "P" and it used a mobile defense strategy when it moved from selling lightbulbs to babyware and food processors.
What is Philips?
300
Brand, product, or firm that has the largest percentage of total sales revenue (the market share) of a market. It often dominates its competitors in customer loyalty, distribution coverage, image, perceived value, price, profit, and promotional spending.
What is Market Leader?
300
Vendredi is French for which day of the week?
What is Friday?
400
It defends its market share by diversifying into new markets and niche segments.
What is Flanking Defense?
400
Is the synergy between the strategy of a Business and the Strategy of its Partners to realise the objectives through collaboration.
What is Collaborative Strategies
400
Guerrilla action is part of a preemptive defense strategy that this modern watch company achived by placing 2300 watch models in the market.
What is Seiko?
400
A percentage of total sales volume in a market captured by a brand, product, or company.
What is Market Share?
400
Aimee, Kelly and Jack are children of which British singer?
Who is Ozzy Obourne?
500
It involves retreating from markets. This allows to redeploy your resources into other more profitable areas.
What is Contraction Defense?
500
Strategical actions taken considering that products, markets, and competitors change over the product life cycle.
What is Product Life Cycle Strategies?
500
This company used counteroffensive defense when it launched Lexus to challenge Mercedes’ challenge.
What is Toyota?
500
Provides overall direction to the enterprise and involves specifying the organization's objectives, developing policies and plans designed to achieve these objectives, and then allocating resources to implement the plans.
What is Strategic Managment?
500
What is Mexico's official name (in English)?
What is United Mexican States
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