Company History
Michael Dell
Chapter 4
Dell's Strategy
Future
100
Who is the founder of Dell, Inc.?
Michael Dell
100
In which year did Michael Dell found Dell Computer?
1984
100
What type of analysis is used to determine a company's overall situation?
SWOT Analysis
100
What is the number one factor Dell focuses on for their strategy?
Low costs.
100
Name one product Dell has available to customers today.
Desktop, Laptop, Cellphone, Printer, etc.
200
Name three of the other 6 company's that were mentioned as competitors to Dell for PC sales in 2005.
1. Hewlett-Packard (HP) 2. Apple 3. Acer 4. Toshiba 5. Gateway 6. Lenovo/IBM
200
How much of his own money did Michael Dell initially invest to found his business?
$1,000
200
What is the first of five questions asked throughout Chapter 4?
How well is the Company's strategy working?
200
Cost-efficient, ________-to-__________ manufacturing was used by Dell.
Build-to-Order
200
The Wall Street Journal reported that Dell was trying to sell what part of the company in 2008?
Computer factories
300
In which two year span did Dell overtake Hewlett-Packard (HP) as the global market leader in PC's?
2004-2005
300
What university did Michael Dell enroll at in 1983?
University of Texas
300
Name one of the two "best indicators of how well a company's strategy is working."
1. Whether the company is achieving its stated financial and strategic objectives. 2. Whether the company is an above-average industry performer.
300
With which company did Dell contract with to make printers and printer and toner cartridges, causing HP to discontinue there supply to Dell?
Lexmark
300
Who did Michael Dell say must be satisfied in order for Dell, Inc. to be profitable in the future?
Customers
400
What did Michael Dell claim were the initial two advantages his company had over the rest of the PC industry?
1. Bypassing distributors and retail dealers eliminated markup costs. 2. Building to order greatly reduced costs.
400
At what age did Michael Dell become a billionaire?
31
400
What is a competence?
An activity that a company performs well.
400
DOUBLE JEOPARDY!
1. Everdream Corporation 2. SilverBack Technologies 3. MessageOne Inc. 4. EqualLogic 5. ASAP Software 6. The Networked Storage Company
400
What was the total global market for IT products and services?
$1.2 trillion
500
Name two of the three factors that were "growing pains" for the company in the late 1980's.
1. Lack of money 2. Lack of people 3. Lack of resources
500
Who took over as CEO when Michael Dell stepped aside in mid-2004?
Kevin Rollins
500
DOUBLE JEOPARDY
Value Chain
500
In which year did service become a feature of Dell's strategy?
1986
500
What does Dell call the current era in technology?
"Connected Era"
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