Finance Awareness
P&L/Income Statement
Key Terms
Mystery Section
100
Wall+Water, Dartmoor, Hewson, and Little Gilt
What are Private Label brands?
100
The 2 types of cost centers at Gilt
What are direct and indirect cost centers?
100
How much Gilt earns when a product is sold
What is Revenue?
100
Merchandising, Production (Creative Services), Customer care, and Distribution are examples of this type of cost center
What is a Direct Cost Center?
200
Strategic project rolled out in April that aims to create efficiency in the creative services cost center
What is FIFO?
200
The first line at the top of the P&L
What is Gross Revenue?
200
Average selling price per unit
What is AUR?
200
Net Revenue less Product COGS
What is Gross Profit?
300
A strategic project that effects net shipping on the P&L and aims to increase revenue
What is $9.95 Shipping?
300
COGS+Freight+Duties
What is Product COGS?
300
Gilt's costs to incentivize customers to buy
What are Discounts & Promotions?
300
The 3 types of ratios to measure profitability
What are MMU%, Product MMU%, and Gross Margin%?
400
Private Label has a positive effect on this metric on the P&L
What is MMU%?
400
EBITDA is an acronym for this
What is Earnings Before Interest & Taxes, Depreciation, and Amortization?
400
Total impact of purchasing inventory, bringing in into our warehouse, and selling it
What is Gross Margin%?
400
Total gross profit less total direct expenses
What is net income?
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