Studio
Thank you for your service! This team member served in the Air Force
Who is Ian A?
The athletic related achievement Lydia R and Bob C have in common
What is black belts in Karate?
This is what your media people want to know before beginning a media recommendation, but client’s rarely provide
What is a budget?
The artificial intelligence research assistant that the research team and others use
What is Waldo?
The email address that should be used to submit all IT requests and trouble tickets
What is helpdesk@dixonschwabl.com?
Lights, Camera, Action! This Oscar winning team member has worked with PBS, Denzel Washington, Jennifer Anniston, Robert Redford and many more celebrities
The popular vacation destination Jeff Z likes to frequent
The acronym CPM is used when talking about efficiency in delivering impressions. This is what CPM stands for
What is Cost per Thousand?
The ancient Chinese art of achieving balance and harmony that Dana shared at our last agency all
What is feng shui?
This is what you do if you suspect you’ve been sent a phishing email
What is click the “Phish Alert Report” button in Outlook?
Record this for timing so it can support the editor to pace out their timeline
What is Scratch track?
An advertising agency (besides DS+CO) that Paul R has worked at
What is Twin Advertising or Gelia (Buffalo)?
This is where you look to see what creative is running on a media campaign
What is the MDC or Materials Deadline Chart?
A research methodology that helps to explore people’s experiences and perceptions, digging deeply into the how and why
What is qualitative research?
This is what you should do when leaving your workspace
What is lock your computer/screen?
Your go-to source for all information regarding a shoot can be found here
What is Production book?
An educational institution that we have printed booklets for
What is Monroe Community College, Allendale Columbia School, Wells College, Roberts Wesleyan College?
Media Planner/Buyer Lauren H is located in this city
Where is Chelsea or Birmingham, AL?
The town where one of our team members lives that only has one stoplight
What is Alfred?
The two things that you should do when guests visit
What is have them sign-in and accompany them to the meeting space?
Our Founder will say you have a great memory if you remember this segment during her channel 13 days
PM Magazine
This yearly advertising event was held for the FIRST time in Rochester when Bob C was president of American Advertising Federation Greater Rochester Chapter
What is Rochester Adweek or R/Adweek?
This is the acronym for the additional parameters added into a URL to track digital media performance
What is UTM?
The online survey platform that DS+CO uses to collect survey data from respondents
What is Qualtrics?
This is what you do when you find/receive a USB drive
What is turn it into IT to be scanned?