DOOH
Name 1 DOOH SSP Partner.
What is Vistar, Broadsign, Place Exchange, Hivestack, VIOOH?
When are you supposed to book SBRs?
What is the first week of the previous month? (E.g. If you want an SBR in June, you need to book it with your MCS/DCS in the first week of May)
Google is planning to "proceed" with cookie deprecation starting when?
What is early 2025?
3 main DOOH ad formats
What is large format, place-based and point of purchase?
AMs are responsible for this stage in the customer lifecycle review.
What is Contracting Risk Review?
2 newly added competitor battlecards added this month.
What is MNTN and AdTheorent?
2 advantages of programmatic DOOH over traditional static DOOH
Activate more quickly, flexibility to switch creatives easily, ability to measure and report on campaign success, real-time messaging, ads can be dynamic and have interactive capabilities, retargeting capabilities.
VA for new channel on the account level.
What is 20% VA?
New solution where we can help justify why a client should add programmatic to their linear TV strategy.
What is Incremental Reach Forecasting & Measurement via Samba?
Best practices for a DOOH campaign especially if the flight is short.
1. Communicate to clients that we need up to 5 business days to approve and launch a DOOH campaign, especially short flights as creative needs to be approved by StackAdapt's PQ team + SSP + Publisher. If it's rejected on any level, the campaign won't run.
2. Recommend running a small portion of campaign budget ahead of time in order to get the creatives into SSP + Publisher systems to detect any early issues.
3. Double check that dimensions and specs for DOOH creatives are correct to prevent any delays in launch.
3 places to get benchmarks.
What is Thoughtspot benchmarks liveboard, in-platform benchmarks, campaign objectives playbook?
Big sporting event happening this summer and the relevant collateral in Highspot.
What is The StackAdapt Olympic Marketing Guide 2024?
This solution allows us to layer on data-driven audiences and proximity insights for DOOH campaigns.
What is DOOH Planning via Adsquare?
2 custom reports that you can request from PAs in Freshservices.
What is ad effectiveness report, audience insight report, log level or PII data, audience test service, brand lift report, cross channel lift, deduped conversion report, reach & frequency report, third party research report?
Name 3 StackAdapt Attribution Solutions.
What is BLS, Footfall Attribution, ABM Targeting & Measurement (D&B/Lead Forensics), 1st Party Data Attribution, Adara Travel Impact Measurement, Destination Visitation Measurement, NPI Measurement, Prescription Lift?