Anatomy of Type
The small line that caps the ends of letters or numbers
True or False: Strong design relies on the mastery of design software.
False
What is another word for "pixel-based"?
"raster-based"
_______ + ________ = graphic design
visuals and communication
How many times (at minimum) should you repeat an element of design to create unity within the composition?
3 times
The enclosed space of a letter
Counter
The placement or arrangement of visual elements is what?
composition
What software should I use if I want to create a logo?
Illustrator
The main text on a page (there is a lot of it) is called:
body copy
Target audience
The height of a lower case letter in a font
x-height
The space on a design that is intentionally left blank.
White space
Which design software allows you to scale artwork infinitely?
Illustrator
The biggest and boldest text on a page is the:
heading
What point size should you use for body copy?
8-12 pt
The part of a letter that extends upwards past the x-height
ascender
Shapes can have _________ connections.
emotional
What is the difference between raster-based and vector-based?
Raster: cannot scale infinitely, becomes pixelated
Vector: can scale infinitely, always looks clear
terminals
Which software should you use if you want to design a book?
InDesign
The line on which letters sit
baseline
Character of line includes which two parts?
1. Line weight
2. Line shape
Name a weakness of Photoshop that we discussed in class.
1. Images become blurry if scaled up too much.
2. Limited typography editing capabilities.
"system for organizing type that establishes an order of importance within the data"
Name a reason that we discussed in class on why white space is important in design.
1. Keeps elements from being too overwhelming
2. Keeps important elements as the main focus
3. Gives viewer breathing room