Psychology 1
Psychology 2
Schemes
Color Theory
Miscellaneous
100
Color that can represent speed
Red
100
Tell me a company that uses the color yellow in its logo AND why that is a good color choice for that company
Nat Geo: academics, creativity
McDonalds: friendliness
Ikea: creativity
Snapchat: friendliness
Etc.
100
Color scheme that uses only one hue of colors is called a __________ color scheme.
monochromatic
100
Hue + white
Tint
100
What color do you mix with a hue to create a tone?
Neutral grey
200
Color that can represent wisdom and academics
Yellow
200
Tell me a company that uses the color brown in its logo AND why that is a good color choice for that company
UPS: reliability
Snickers: comfort
Olive Garden: warmth, familiarity
Etc.
200
Color scheme that involves two colors that are directly across from each other on a color wheel
Complementary colors
200
Hue + black
Shade
200
Group of colors that can be mixed together to create all the other colors
Primary colors
300
Color that can represent sophistication and mystery
Black
300
Orange can represent what? (name at least 2 traits we discussed in class)
Adventure, energy, friendliness, happiness, affordability
300
Color scheme that has colors that are directly next to each other on a color wheel
Analogous color scheme
300
What are the three primary colors?
Red, yellow, and blue
300
A color resulting from the mixing of two primary colors
Secondary color
400
Color that can represent purity
White
400
Blue can represent what? (name at least 2 traits we discussed in class)
Trust, confidence, responsibility, security
400
In a split complementary color scheme, what color is the base color if my accent colors are blue and green?
Red-orange
400
Colors you mix to create green
Yellow + blue
400
Why is green a good color choice for the Whole Foods market logo?
Whole Foods focuses on healthy organic food, and green represents health and nature.
500
Why is pink a good choice for airbnb's logo?
Pink represents nurturing and comfort which are traits you want in a place you are staying
500
Historically speaking, why is purple associated with royalty?
Only royalty could afford purple dyes for clothing.
500
What two colors would I use to make a triadic color scheme with yellow?
Yellow and blue
500
The practice of color mixing and the visual effects of specific color combinations
Color theory
500
Historically speaking, why do doctors wear the color white?
Represents cleanliness, purity, simplicity – all traits you want to portray to a patient.