Deep Customer Empathy
The main goal of this principle is to fall in love with the customers problem, not the solution.
What is deep customer empathy?
The stage where you generate a large quantity of diverse ideas without judgment.
What is brainstorming?
What does MVP stand for?
What is minimum viable product?
What is 100 point excercise?
The 2 students who were 1 question away from passing this exam in November.
Who are Baylon and Joshiah?
This activity involves observing customers in their natural environment to understand their behaviors and pain points.
What is a follow-me-home?
A rule of brainstorming that encourages unusual or unconventional ideas.
What is how might we, mash-up, starbursting?
The most crucial, unproven assumption that must be true for an idea to work.
What is a Leap of Faith Assumption (LOFA)?
An explanation made on limited evidence. it is used as a starting point for continued investigation.
What is a hypothesis?
The 2 students who were 2 questions away from passing this test in November.
Who are Lilah and Jillian?
This statement is used to define the customer, their desired outcome, the barrier they face, and the emotion involved.
What is a customer problem statement?
A visual tool used to prioritize ideas based on criteria like "Customer Impact" and "Problem we Can Solve Well"?
What is a 2x2 Matrix?
A testing method where part of the experience is faked or performed manually to test a hypothesis quickly and cheaply.
What is a "Fake-o" or Concierge test?
The value and improvement a product or service makes in a customer's life.
What is customer benefit?
The student who's strength is the "Go Broad to Go Narrow" section?
Who is Leo?
The practice of asking "why" repeatedly to get to the root cause of a customers problem.
What is a customer interview?
This must be clearly defined before brainstorming to align the team's focus.
What is the customer's problem?
A structured statement that outlines what the experiment will do, the expected outcome, and how it will be measured.
What is a Hypothesis Statement?
The process that repeats until a specific results is achieved.
What is the looping concept?
The 2 students who earned an 83% on the "Design for Delight Concepts" section on this exam in November.
Who are Josiah and Baylong?
An aspiration, borderline-impossible description of what the world looks like when the customer's problem is perfectly sovled.
The process of using post-it notes, Sharpies, and whiteboards to make ideas visible and collaborative.
What is storyboarding?
This is the next step if an experiment fails the minimum success criteria.
What is deep customer empathy?
The process of considering, pondering, and thinking in one's mind to determine which solution idea will be achieved easily and successfully.
What is think-to-build?
The 2 students who's strength is the "Deep Customer Empathy" section?
Who are Jillian and Lilah?