The most important section/panel of a brochure design.
What is the cover/front panel.
100
The minimum size for a safe area or bleed.
What is 1/8" or 0.125".
100
The most common items in a stationary package.
What is a business card, letterhead and envelope.
200
The iconic portion of a logo. It is a recognizable object.
What is a pictorial mark/logo.
200
A type of guide designed to show the personality and application of the brand across all media platforms. It may include special vocabulary and audience attributes.
What is a conceptual brand guide.
200
Provides the viewer a reason to keep the brochure.
What is perceived value.
200
You must export your IND file as this type of file in order to be a fillable in Acrobat.
What is an interactive PDF.
200
The north american standard size of a letterhead and business card.
What is 8.5 x 11" and 3.5 x 2"
300
A set of characteristics that identify the physical, character and personality traits of the brand
What is brand attributes.
300
A type of guide that contains the rules to the overall basics of the brand design size, colours, typography, imagery, and uses in print and online media, and how not to use the logo.
What is an instructional brand guide.
300
3 types of brochure purposes
What is Leave behind brochures, Point-of-sale brochures, Respond to inquiries, Direct mail, and or a Sales support tool
300
The type of black used for all text.
What is flat black, 0C 0M 0Y 100K.
300
A heavy printing paper used to cover books, business cards,
postcards, presentation folders, etc.
What is cover stock.
400
The 5 Principles of Effective Logo Design
What is simple, memorable, appropriate, timeless and versatile.
400
The 5 essential components of outlining logo usage.
What is logo types, colour variations, area of isolation, minimum size requirements, do's and dont's/incorrect usage.
400
A step by step to tell the viewer what they need to do
after reading.
What is call-to-action.
400
A mechanical process for cutting shapes out of paper, allowing publishers to put "windows" into their jackets.
What is die cut.
400
Three characteristics of paper to consider for stationary packages.
What is weight, colour, texture.
500
The topology of marks in 6 forms.
What are wordmarks, lettermarks, symbols, pictorials, emblems, and combination marks.
500
A collection of textures, images and text related to a design theme as a reference point.
What is a moodboard.
500
The left and right edges fold inward with parallel folds and meet in the middle of the page without overlapping.
What is a gate fold brochure.
500
A tool to review the file to avoid unexpected spot colors, overprints that don’t overprint, overprinting where you didn’t want it or CMYK blacks in text and placed files.
What is separations preview.
500
The minimum type size for business cards in points.