Visual Hierarchy
This fundamental design concept guides the viewer's eye to the most important information first.
What is Visual Hierarchy?
This color mode is specifically used for digital displays.
What is RGB?
A type pairing strategy where completely contrasting styles ("opposites attract") are combined, such as Bold Sans-Serif with Script.
What is Contrast?
Small decorative lines or "feet" at the ends of letters.
What are Serifs?
Designers leave empty room around elements for this reason, giving components room to breathe and organize.
What is White Space (or Spacing)?
This 4-color mode is used for physical printing.
What is CMYK?
A type pairing strategy where similar styles ("best buds") from the same family are used together for a unified look.
What is Harmony?
A specific style and size variation within a typeface, such as "Aileron Bold 25pt" or "Arial Bold 12pt".
What is a Font?
Placing related elements near each other so viewers recognize they belong together uses this technique.
What is Grouping (or Proximity)?
This 6-character code serves as a digital representation or identifier for color.
What is a HEX code?
The overall design of a family of letters (such as Arial or Aileron).
What is a Typeface?
In typeface anatomy, this is the main line that standard characters rest on.
What is Baseline?
Making specific design elements significantly larger ensures this happens to those elements.
What is getting more attention / establishing importance?
While a logo is just a symbol or visual mark, this term encompasses the entire identity and experience of a company.
What is a Brand?
A collection of related font styles (e.g., Arial, Arial Italic, Arial Bold, Arial Black).
What is a Font Family?
The part of a lowercase letter (like 'b' or 'h') that extends above the main height of lowercase letters.
What is an Ascender?