Design/Art History
Typography
Name That Brand
Guild
Design Team
100

Which design style is noted for its clear use of a grid and organized elements?

Swiss Style

100

What is Ryan Gosling's least favorite font?

Papyrus

100

Which company has an arrow hidden in their logo?

FedEx

100

What is our brand persona?

Mentor Rebel

100

Where did Nadja go to university?

Ohio State

200

Who is credited for introducing movable type and the printing press to Europe in the 1600s?

Gutenberg 

200

Which designer created Frutiger?

Adrian Frutiger

200

What company puts on the Max conference?

Adobe

200

What is the pastel blue in our new color palette called?

Sky

200

How many people on the team live in Colorado?

5

300

What art movement of the late 1800s/early 1900s involves flowing, organic lines and natural elements?

Art Nouveau 

300

The part of a "y" that goes below the baseline is called...

The tail

300

What brand is Reba & Riley?

Our placeholder brand for internal purposes and launch templates

300

Who runs the Product Design Team at Guild?

Lauren Krabbe

300

What is Farrin's dog's name?

Riley

400

Who created the I <3 NY design?

Milton Glaser
400

What typeface do these brands have in common? Target, Jeep, American Apparel

Helvetica

400

What do these 5 companies' designs have in common with Guild? Mailchimp, Girl Scouts, Nike, Spotify, Medium

Collins worked on all of these brands!

400

What was on the original (circa 2015) Guild logo that isn't in the current logo?

The word "education"

400

Name at least three pet names from the collective team.

Mia (Susan Pickles)
Riley
Pax
Piper
Mackeral (Mack)

500

What year did Coca Cola trademark their original logo?

1893

500

What is the term for the dot above an i or j?

Tittle

500

Which company's original logo featured Isaac Newton leaning against a tree?

Apple

500

What is the hex code for our new primary orange?

#ed732e

500

Who was the very first graphic designer at Guild?

Erin Rhodes (NOT Ross)

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