This color evokes feelings of earthy, friendly, dependability, and comfort
Brown and beige
The design principle that focuses on organizing in different levels of importance
Hierarchy
The design principle that pulls together all the other elements
Unity
The color we do not use for text
Yellow
Colors that are across each other on the color wheel
Complementary
This color evokes feelings of elegance, mystery, power, and formality
Black
The two types of balance
Asymmetrical and Symmetrical
Which design principle: a person in color when the rest of the photo is black and white
Emphasis
Do or don't: Use visual cues like size, color, and font-weight
Do! Hierarchy!
The three secondary colors
Orange, Green, Purple
This color evokes feelings of reliability, authority, peace, stability, and sometimes sadness
Blue
The design principle that focuses on what NOT to add
White Space
Which design principle: ability for the designer to direct a person's eyes across a design
Movement
Do: not overcrowding your designs is called
White Space
Three colors right next to each other on the color wheel
Analogous
This color evokes feelings of excitement, passion, warmth, and anger
Red
A designer can keep a viewer engaged by creating this through diverse shapes, colors, sizes, etc.
Variety
This principle is used sometimes to help add texture
Pattern
Do or don't: Ensure your designs are responsive and look great on all devices.
Do! Accessibility
One single color and all its variations
Monochromatic
This color evokes feelings of creativity, imagination, luxury, honor, and romance
Purple
Which design principle: a skyscraper the same size as a light post
Proportion
This design principle can be considered the focal point
Emphasis
ABSOLUTELY DO NOT USE THIS FONT
Comic Sans
The three varieties of color
Tints, shades, tones