Kano Method
Define required attributes aka Atari Mae?
What are the baseline features for the product and, once identified, must be included in the product
Definie Collage
What is, usually containing cardstock, paper, a collection of images, words, shapes, and glue
Name the five Elito entities
What is Observation, Judgement, Value, Concept/Sketch, Key Metaphor
True or False: Gap Analysis typically takes a long time to complete
What is false
Name at least one of the authors from the two assigned articles
Who is Nathan Shedroff OR Patrik Svensson
Describe the linear relationship between desired attributes (aka ichi gen teki) and customer satisfaction
What is when desired attributes are included, the perceived value of the product will go up
How are collages useful in Qualitative data?
What is, it helps people express difficult or hard to articulate emotions, allowing for the designer to have a visual artifact and tangible reference point
The platform Elito Method is conducted on
What is Microsoft Excel
Gap analysis is generally done in which phase of the seven circles?
What is discovery
The _____ ______ Team used taxonomies for the improvement of mobile devices
What is The Mobile Embodiments
How is exciter/delighter attributes different from required and desired attributes?
What is, if exciter/delighters are not represented, they generally won’t be a source of disappointment or frustration for customers
A good framework to use when asking participants to create a collage
What are time Dimensions-- specifically past experiences, current experiences, and future ideals
The design phase Elito method is used for
What is design phase 3 OR analysis-synthesis phase (similar to sticky-noting)
The effect of something in either a micro or macro way
What is impact
Define Interrupt Culture
What is, a consequence of increasing access to communication technology and the basic communicative needs of humans.
Define neutral (aka mu kan shin) attributes
What are features that customers don’t have strong feelings for either way
To maintain objectivity and deeper analysis, collages must be…?
What is, interpreted individually and by different groups who were present during the session and those that were not.
When one can begin conducting the Elito method
What is after primary or secondary research has been completed
A chasm or, in this case, a lack of an improvement to a desired outcome
What is gap
The method of using dreams
What is, an approach to understanding users and other audiences on emotional and social levels by allowing them to indirectly disclose issues important to them.
A negative impact of anti-feature attributes? Aka qyaku?
What is including anti-feature attributes can cause an impact on customer satisfaction, such as making a customer pick a competitor's product
_____ pioneered this practice by saying “Designers and other members of the development team can quickly become immersed in the minds and hearts of their potential end-users when they hear people talk about the artifacts they have created"
Who is Elizabeth B.-N. Sanders and Colin T. William
What is done with Elito spreadsheets after they are completed
What is print out each cell and glue them to a bulletin board
A process of understanding and taking time to discover and learn why certain solutions have not happened
What is analysis
Define intersection
What is, the idea of bringing various groups of people with different backgrounds to create and do research on design