Branding
A logo with just text is called this
Wordmark
The term for testing two subject lines or landing pages against each other.
A/B Test
The size of our top performing Linkedin Ads
1200x1200
Name a form of social proof
Stats, testimonials, client logos
The equivalent of artboards in Illustrator
Frames
The set of rules that define how a brand’s elements should be used.
The metric that tracks the percentage of emails opened.
Open Rate
The 160x60px google display ad is called this
Skyscraper
HTML headings are defined with the __ tags
H tags
This feature allows you to create multiple design variations within a single file.
Components
Inspired by latin, placeholder copy, called ______, has been used since the 15th century
Lorem Ipsum
You can purchase/download these in the theme marketplace
Modules
The term for showing an ad to someone who has visited a site before.
Retargeting
In landing page design, we purposely leave out these to keep the user focused and on-page
Navigation and footer
The shortcut to create a new frame.
F
The factor that differentiates a brand from competitors.
Unique Selling Proposition (USP)
The feature that automates marketing tasks.
Workflow
This metric measures how many times an ad is clicked compared to how often it is shown.
Click Through Rate (CTR)
The tool used to track how users interact with a site.
Clarity, Hotjar, Heatmap tools
To create interactions in Figma, you need all the states together in a _______
Component Set
The method of legally protecting a brand’s identity.
Trademark
The term for a sequence of automated emails sent to nurture leads.
Drip Campaign
This CTA will not function in Google Display ads
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smallest text size recommended for web
16pt
The shortcut to duplicate an object in Figma.
Cmd + D