🎨Design Basics
What is the main purpose of white space in a design?
To improve readability and help elements stand out by reducing visual clutter.
What type of font is usually easier to read on screens: serif or sans-serif?
Sans-serif
What feeling does the color blue usually communicate in design?
Trust, calmness, and professionalism.
Which sentence sounds more professional:
“I don’t like this” or “I suggest changing this because…”?
“I suggest changing this because…”
Why does the Amazon logo have an arrow from A to Z?
It shows that Amazon sells everything from A to Z, and the arrow also looks like a smile.
Which design principle helps the most with clear readability: contrast, decoration, or texture?
Contrast
What happens if you use too many fonts in one design?
The design looks inconsistent and confusing, and readability decreases.
Why is high color contrast important for text?
It improves readability and accessibility, especially for users with visual impairments.
How should you politely ask a client for clearer feedback?
By asking specific questions, such as what they like or want improved.
What was one of the first computer programs used for graphic design?
Adobe Illustrator (released in 1987).
Why is alignment important in posters and websites?
Alignment creates visual order, makes content easier to scan, and helps users understand relationships between elements.
Why is font size hierarchy important in a layout?
It helps users quickly understand what information is most important.
Which color choice could confuse users on a warning sign?
Soft or calming colors like light blue or pastel green.
What is the best way to explain a design choice to a non-designer client?
Explain how it helps their goal, audience, or message, not technical terms.
What was the first font created for computers?
Chicago, designed by Susan Kare for the original Apple Macintosh.
A design looks messy even with good colors. What is the most likely problem?
Poor layout structure, such as inconsistent alignment or lack of spacing.
Which font choice would be a bad idea for a long paragraph, and why?
Decorative or script fonts, because they reduce readability over long text.
How can the same color mean different things in different cultures?
Cultural associations vary; for example, white can mean purity in some cultures and mourning in others.
A client says: “Make it pop.” What question should you ask next?
Ask what they want to stand out (color, headline, button, image, etc.).
What is the origin of the “Lorem Ipsum” text commonly used in design layouts?
It comes from a 2000-year-old Latin book called “De finibus bonorum et malorum” by Cicero, and is not just made-up words.
You must guide the viewer’s eye. Which design principle would you focus on first and why?
Visual hierarchy, because it shows what to look at first, second, and last.
How can typography change the mood of a brand without changing colors?
Font style, weight, spacing, and shape can make a brand feel formal, playful, modern, or serious.
A brand wants to look energetic but professional. Which color direction would you choose and why?
Strong but controlled colors (e.g., deep orange or blue with an accent), because they balance energy with trust.
How would you professionally disagree with a client’s design suggestion?
Acknowledge their idea and explain an alternative with a clear reason.
The dummy text “Lorem Ipsum”, how is it roughly translated in English?
“Lorem Ipsum” itself isn’t a literal Latin phrase. It comes from a corrupted version of “dolorem (pain) ipsum (itself)”. But here's the translation of the whole text:
“There is no one who loves pain itself, who seeks after it and wants to have it, simply because it is pain…”