Layouts
Principles
Elements of layout
Principles part II
General
100
A small, simple, rapidly-drawn design for a layout.
What is a thumbnail sketch?
100
The even distribution of images to create a pleasing visual effect.
What is balance?
100
The printed type that makes up the text of a layout.
What is body type?
100
This type of balance is achieved when all elements are of equal weight and are positioned symmetrically.
What is formal balance?
100
The plan and arrangement of graphic elements.
What is design?
200
A larger, re-drawn version of the best thumbnail sketch.
What is the rough sketch?
200
The variation of elements in a printed product.
What is contrast?
200
Large type that conveys the main message of layout.
What is display type?
200
This type of balance is the arrangement of elements asymmetrically.
What is informal balance?
200
The preliminary plan and blueprint for any piece to be printed.
What is layout?
300
The layout that shows how the printed piece will look when finished.
What is a comprehensive layout?
300
The proper balance of all elements in an image so that a pleasing whole results and the image is viewed as one piece.
What is unity?
300
This element of layout includes photographs and artwork.
What is an illustration?
300
Color is one method of achieving this principle of design.
What is contrast?
300
A graphic design representing a business, other institution or product.
What is a logo?
400
This layout is done after the comprehensive layout. It is the final layout and is sent to the printer.
What is a mechanical layout?
400
This results in a design when the elements have been properly used to create visual movement and direction.
What is rhythm?
400
This refers to areas of a layout where there is no design element and the area will print blank.
What is white space?
400
It's another word for unity.
What is harmony?
400
A characteristic of a good logo.
What is simplicity?
500
These two layouts are often combined on simple jobs.
What are comprehensive and mechanical layouts?
500
The size relationship between elements in an image.
What is proportion?
500
Newspaper headlines are examples of this kind of type.
What is display type?
500
This principle of design relates to eye movement.
What is rhythm?
500
Another word for white space.
What is air?
M
e
n
u