Vocab
This is made up of two pages
What is a spread?
A group of photos on a spread
What is a photo package?
The title of a mod or story
What is a headline?
The empty space on a spread
What is white space?
What iconic athletic logo was created by a student named Carolyn Davidson for just $35?
What is Nike?
The theme phrase and spin-offs are examples of this
What are verbal elements?
The main photo of a photo package
What is the dominant photo?
Synonym for a story
What is a body copy?
The very middle of a spread. No text or faces go in this spot.
What is the gutter?
Copies of this important U.S. document were printed in the font Caslon.
What is the U.S. Declaration of Independence?
Visual aspects of the theme
What are visual elements?
A part of a photo that you never put in the gutter
What is the subject/faces?
A one-sentence summary of a spread topic
What is a subhead?
Something incorporated throughout the yearbook to make it visually and verbally cohesive
What is the yearbook theme?
The average age of graphic designers in the U.S.
What is 37 years old?
The job that designs the yearbook
What is a Design Editor?
When the background of a photo is cropped out
What is a COB?
A description of what's happening in a photo
What is a caption?
What does ACD stand for?
The number of yearbooks we sold this year
What is 900?
The website we use to design the yearbook
What is eDesign?
When colors from a photo are used on a spread
What are pull colors?
The style that the yearbook is written in
What is AP style?
A mini topic of a spread including 3-4 photos and quotes
What is a mod?
The history of logo design can be dated back to this century. (Taylor Swift's lucky number)
What is the 13th Century?