A
In SWOT analysis for destination marketing, identifying “opportunities” typically relates to:
A) Internal strengths of the destination
B) Threats like competitive destinations
C) Internal weaknesses like poor infrastructure
D) External factors like emerging markets or trends
D) External factors like emerging markets or trends
Which marketing tool is most suitable for targeting niche tourism segments?
A) Mass TV advertising
B) Specialized content marketing
C) National newspapers
D) Local festival posters
B) Specialized content marketing
Which factor has the highest influence on destination image?
A) Tourists’ perceptions
B) Price of local souvenirs
C) Local employment rates
D) Availability of parking
A) Tourists’ perceptions
Which of the following is a territorial marketing tool?
A) Offering free Wi-Fi in hotels
B) Installing ski lifts, slogans
C) Developing a destination logo
D) Providing airport shuttle services
C) Developing a destination logo
Destination branding aims primarily to:
A) Reduce operational costs
B) Increase local taxes
C) Standardize accommodation pricing
D) Build a positive image
D) Build a positive image
Risk assessment in tourism investment evaluates:
A) Political, religion and educational risks
B) Only hotel star ratings
C) Environmental, political, and financial risks
D) TV advertising, income level and destination image
C) Environmental, political, and financial risks
A destination becomes attractive to investors when it has:
A) Strong demand and stable operating conditions
B) No marketing strategy
C) Weak infrastructure and week demand
D) Frequent crises
A) Strong demand and stable operating conditions
Over-tourism can be managed by:
A) Encouraging unlimited volume
B) Visitor caps and timed entry
C) Expanding parking only
D) Ignoring congestion
B) Visitor caps and timed entry
A competitive tourism investment environment includes:
A) Clear licensing processes
B) High corruption
C) Strict investment restrictions
D) Frequent policy changes
A) Clear licensing processes
Strategic destination management involves:
A) Short-term operational tasks
B) Long-term planning
C) Only advertising
D) Tour guide licensing
B) Long-term planning
Experience-based marketing in tourism focuses on:
A) Selling hotel nights with minimum experiences
B) Creating memorable and authentic experiences for tourists
C) Offering discounts for travel packages
D) Promoting standard sightseeing tours with low experiences
B) Creating memorable and authentic experiences for tourists
Crisis mapping helps destinations:
A) Identify vulnerable areas and resources
B) Increase risks
C) Remove emergency teams
D) Hide information
A) Identify vulnerable areas and resources
Which factor does NOT influence investment attractiveness?
A) Visa policies
B) Safety and security
C) Skilled labor
D) Travelers’ favorite snacks
D) Travelers’ favorite snacks
Sustainable destination management aims to balance:
A) Tourism growth with environmental and social protection
B) Rising taxes with economical protection
C) Tourist restrictions only
D) Hotel room design with environmental protection
A) Tourism growth with environmental and social protection
A sustainable tourism product should:
A) Ignore communities
B) Increase pollution
C) Minimize negative impacts
D) Exploit natural resources
C) Minimize negative impacts
A key financial incentive for investors is:
A) Investment subsidies
B) High tax burdens
C) Closure of attractions
D) Currency restrictions
A) Investment subsidies
Investment climate is mainly shaped by:
A) Climate and weather
B) Regulations and economic stability
C) Traditional clothing and political stability
D) Availability of souvenirs
B) Regulations and economic stability
A strategic tourism vision should be:
A) Unclear and unrealistic
B) Determined only by hotels
C) Inspiring and future-oriented
D) Focused only on taxes and income
C) Inspiring and future-oriented
Carrying capacity analysis is needed for:
A) Sustainable visitor management
B) Eliminating attractions
C) Increasing waste
D) Limiting marketing
A) Sustainable visitor management
A tourism cluster includes:
A) Competing banks
B) Separated tourism activities
C) Random social groups
D) Groups of interconnected tourism businesses
D) Groups of interconnected tourism businesses
One major challenge in crisis management is:
A) Adequate funding
B) Strong communication
C) Coordination among stakeholders
D) Proper training
C) Coordination among stakeholders
Which marketing tool is most effective for promoting a new international tourism destination?
A) Local print newspapers
B) International social media campaigns
C) Word-of-mouth among locals
D) Seasonal leaflets
B) International social media campaigns
The three pillars of sustainability are:
A) Political, religious, economic
B) Cultural, financial, artistic
C) Hotel, airline, restaurant
D) Economic, environmental, social
D) Economic, environmental, social
A destination hit by a natural disaster must first:
A) Close all airports permanently
B) Launch promotions immediately
C) Increase prices
D) Ensure safety and basic services
D) Ensure safety and basic services
A tourism marketing mix (7Ps) includes all except:
A) Product
B) Price
C) Promotion
D) Political stability
D) Political stability