Customer Segmentation
This identifies the specific group of customers a business wants to serve.
What is customer segmentation?
A business model explains how a company does this.
What is make money?
Businesses use this to collect customer opinions and improve products.
What is feedback?
Amazon started mainly as this type of store.
What is an online bookstore?
Businesses divide customers by age, gender, or income using this type of segmentation.
What is demographic segmentation?
This company is known for its online retail business model.
What is Amazon?
A small version of a product used for testing is called this.
A small version of a product used for testing is called this.
Amazon Prime helps the company earn money through this.
What is subscriptions?
This type of segmentation focuses on customer lifestyles and interests.
What is psychographic segmentation?
Subscription services like Netflix use this type of revenue model.
What is a subscription model?
Companies study this to see if customers will buy their product.
What is market demand?
Amazon’s fast delivery system gives it this business advantage.
What is customer convenience?