Name, term, sign, symbol, design, or some combination that identifies the products of one firm while differentiating them from that of the competition.
What is a Brand
100
Generic, manufacturer's, private, captive, family, and individual.
What are types of brands?
100
Added value that a respected well-known brand name gives to a product in the marketplace.
What is Brand Equity?
100
Marketer responsible for a single brand.
What is a Brand Manager?
100
The original objective of this was to offer physical protections for the merchandise.
What is Packaging?
200
Varying consumer familiarity and acceptance.
What is Brand Loyalty?
200
Brand name owned by a manufacturer or other producer.
What is a Manufacturer's Brand?
200
This dimension of personality is the ability to stand apart from competitors.
What is differentiation?
200
Product management system in which a category manager with profit and loss responsibility oversees a product line.
What is Category Management?
200
Performs a number of functions, but must be a reasonable cost.
What is Cost Effective Packaging?
300
Consumer awareness and identification of a brand.
What is Brand Recognition?
300
Products characterized by plain labels, no advertising, and the advance of brand names?
What are Generic Products?
300
This dimension of personality is the real and perceived appropriateness of a brand to a big consumer segment.
What is Relevance?
300
Symbol or pictorial design that distinguishes a product.
What is a Brand Mark?
300
This is the branding component that carries an item's brand name or symbol, the name and address of the manufacturer or distributor, information about the product, and recommended uses.
What are Labels?
400
Consumer reliance on previous experiences with a product to choose that item again.
What is Brand Preference?
400
Brand offered by a wholesaler or retailer.
What is a Private Brand?
400
This dimension is the combination of perceived quality and consumer perceptions about a brand's growing or declining popularity.
What is Esteem?
400
Brand for which the owner claims exclusive legal protection.
What are Trademarks?
400
Numerical bar code system used to record product and price information.
What is an Universal Product Code?
500
Consumer refusal of alternatives and extenisve search for desired merchandise.
What is Brand Insistence?
500
National brand sold exclusively by a retail chain.
What is a Captive Brand?
500
This dimension of perosonality is the extent of customer's awareness of the brand and understandings of what a good service stands for.
What is knowledge?
500
The visual components that contribute to the overall look of a brand.
What is Trade Dress?
500
Loss of sales of an existing product due to competition from a new product line in the same line.