MAYBELLINE
The campaign ad features this individual
Who is Miley Cyrus?
The campaign ad features this individual
Who is Kylie Jenner?
"I like Miley Cyrus, she promoted Maybelline Sky High Mascara, so I like Maybelline Sky High Mascara"
What is Balance Theory?
Top 20% of the company's products generate 80% of its revenues
What is 80%-20% Rule?
Professor Chen got scammed with this purchase
What is the Needoh Advent Calendar?
The name of the product Maybelline is trying to promote in their campaign ad
What is Maybelline Sky High?
The name of the product L'Oreal is trying to promote in their campaign ad
What is Panorama?
L'Oreal's message at the end of their campaign: "You're Worth it" aligns with your attitude of feeling confident in yourself.
What is Social Judgement Theory?
y = b0 + b1x_1 + b2x_2 + b3x_3
What is the linear regression equation?
The McDonald's collection Professor Chen is trying to complete
What is Hello Kitty x Godzilla?
L'Oreal rebranded Maybelline in 1960 with this name.
What is Maybelline New York?
The message Kylie states at the end of the L'Oreal campaign
What is "You're Worth It"?
The second step in the Decision-Making and Perceived Risk Process. This would involved watching the campaign ad and other product demonstrations
What is Information Search?
Things you need to SURVIVE
What is a NEED?
Professor Chen's B.A. degree
What is Studio Arts?
The catchphrase Maybelline reimagined with Miley Cyrus' voice to represent an edgy and modern style
What is "Maybe It's Maybelline"?
What is 2024?
A consumer may regret this purchase after if they own several mascaras and wonder if it was necessary
What is Cognitive Dissonance?
You can find market saturation by using this tool
What is Perceptual Maps?
The name of Professor Chen's wife
Who is Kristi Huang?
Maybelline's first product
What is an eyebrow and eyelash prep?
L'Oreal's debut product that was trending at the time
What is blonde hair colorant?
After repeatdly using Panorama for its fanned-out lash effect, a consumer will begin to infer they like this mascara based on their repeated purchases
What is Self-Perception Theory?
Asserts that humans are motivated by unfulfilled needs and that one or more levels of need may be present at any time
What is Maslow's Hierarchy of Needs?
Professor Chen's car
What is (I cannot remember.. Professor Chen??)