Adopters
Who are the first people to adopt a new innovation?
Innovators
What characteristic allows people to test an innovation before committing to it?
Trialability
What is the first stage where people become aware of an innovation?
Knowledge
What is an innovation
A new product, service or practice
A student downloads a brand-new app on the day it launches. Which adopter category are they?
Innovator
Which adopter group is the last to adopt and prefers traditional ways?
Laggards
What characteristics measures how easy or difficult an innovation is to understand and use?
Complexity
Which stage involves choosing whether to adopt or reject an innovation?
Decision
What is a communication challenge?
The method used to share information about an innovation
A free trial lets customers try a streaming service before subscribing. Which characteristics does this demonstrate?
Trialability
Which adopter group is skeptical and adopts only after most others have?
Late Majority
What characteristic describes how well an innovation fits with a person's values, lifestyle or needs?
Compatibility
During which stage does a person form an opinion about the innovation?
Persuasion
What is diffusion?
The process of spreading an innovation through a population
A teacher starts using a new learning app after seeing another teacher successfully use it. Which stage influenced their decision?
Persuasion
Which adopter is made up of respected leaders who influence others?
Early Adopters
What characteristic means people can easily see the results or benefits of an innovation?
Observability
During which stage do people continue using an innovation because it has met their expectations?
Confirmation
What is a social system?
A group of people or organisations that influence one another
A new app is difficult to navigate, causing fewer people to use it. Which characteristic is limiting adoption?
Complexity
Which group adopts an innovation after seeing it work for others and makes up about 34% of the population?
Early Majority
What characteristic describes how much better an innovation is than what it replaces?
Relative Advantage
What stage involves actually using the innovation?
Implementation
Who created the Diffusion of Innovations Theory?
Everett Rogers
People start buying electric cars because they save money on fuel. Which characteristic is encouraging adoption?
Relative Advantage