Stages of Diffusion
all the decisions and activities (and their impacts) that occur from the early stage of an idea
What is the innovation development stage of diffusion?
the results of the innovation are visible and easily measurable
what is observability?
the speed and extent of the adoption of innovations
what is the rate of adoption?
the uptake of the program or innovation by the target audience
what is the adoption stage of diffusion?
the ease of the innovation to use
what is complexity?
individuals least likely to adopt innovation behaviours
who are laggards?
the ongoing use of an innovation over time
What is the maintenance stage of diffusion?
testing the innovation before making a decision to adopt
what is trialability?
geographical, societal culture, political conditions, globalisation and uniformity features
what are the features of the setting?
planned, systematic efforts designed to make a program or innovation more widely available to a target audience or members of a social system
what is the dissemination stage of diffusion?
whether the innovation is better than what was there before
what is relative advantage?
the diffusion of innovations model
what is the stage 2 approach in units 3 & 4?
the incorporation of the program into the routines of an organisation or broader policy and legislation
what is the institutionalisation stage of diffusion?
the innovation fitting with the intended audience
what is compatibility?
choose two from: characteristics of the innovation, characteristics of the individuals, rate of adoption, features of the setting, characteristics of the change agents
what are the assessment requirements in IA1?