Stages of Diffusion
all the decisions and activities (and their impacts) that occur from the early stage of an idea
Innovation development
the results of the innovation are visible and easily measurable
Observability
the speed and extent of the adoption of innovations
Rate of adoption
The uptake of the program or innovation by the target audience
rate of adoption
the ease of the innovation to use
Complexity
individuals least likely to adopt innovation behaviours
Laggards
the ongoing use of an innovation over time
Maintenance
testing the innovation before making a decision to adopt
Trialability
geographical, societal culture, political conditions, globalisation and uniformity features
Features of the setting
planned, systematic efforts designed to make a program or innovation more widely available to a target audience or members of a social system
Dissemination
whether the innovation is better than what was there before
Relative advantage
The very first group of people to get the vaccine in Australia
the incorporation of the program into the routines of an organisation or broader policy and legislation
Institutionalisation
the innovation fitting with the intended audience
Compatibility
an individual who influences clients’ innovation-decisions (e.g. influencer); enable communication flow to spread awareness and interest in the adoption of an innovation.
Change agents