AI
What is the subset of AI that focuses on the development of systems that can learn from and make decisions based on data?
Machine Learning
What feature in GA4 allows you to create custom audience segments based on user behavior and attributes?
Audience Builder
What feature of a CDP is essential for connecting with various data sources and marketing tools?
Integration Capabilities
What is the term for advertising delivered directly through the internet to viewers, bypassing traditional broadcasters?
Over-The-Top (OTT) Advertising
What HTML elements provide information about a webpage for search engines and website visitors?
These are not visible on the page itself but play a crucial role in SEO.
What type of PPC ads automatically generate ad headlines and landing pages based on website content?
Dynamic Search Ads
What is the AI technology that simulates the human brain's interconnected neuron structure to process information?
Neural Networks
In GA4, what metric helps understand the value of users over the duration of their interaction with your site/app?
In GA4, what metric helps understand the value of users over the duration of their interaction with your site/app?
What process within a CDP ensures the quality and consistency of the data?
Data Cleansing
What term is used for TVs that can stream digital video, whether smart TVs or those connected to the internet via devices?
Connected TV (CTV)
What aspect of SEO focuses on improving the technical elements of a website to increase its ranking?
Technical SEO
What is the term for the methods used to gather data for online advertising without relying on cookies?
Cookieless Tracking
What is the field of AI that focuses on the interaction between computers and human language, particularly how to program computers to process and analyze large amounts of natural language data?
Natural Language Processing (NLP)
How does GA4 allow users to define and track specific actions as conversions?
By enabling the customization of conversion events beyond standard goals.
What CDP functionality helps in visualizing the path taken by customers from discovery to purchase?
Customer Journey Mapping
What is the type of advertising that allows different ads to be shown to different households while they are watching the same program?
Addressable TV Advertising
In SEO, what is the practice of optimizing content to align with the intent behind search queries?
Semantic Search Optimization
How is AI technology being used to enhance PPC campaign management?
Machine Learning in Bid Optimization
What is the type of machine learning where an algorithm learns to behave in an environment by performing actions and seeing the results?
Reinforcement Learning
What tool in GA4 helps in visualizing the sequences of user interactions leading to conversions?
Path Analysis
How does a CDP assist in complying with data privacy regulations like GDPR?
By managing customer consent and data handling practices
What is the strategy called where a series of video ads are shown to a user in a specific order to tell a story or convey a complex message?
Video Ad Sequencing
What recent Google algorithm update focuses on understanding the natural language in user queries?
BERT (Bidirectional Encoder Representations from Transformers) Algorithm
How is advertising expected to evolve in terms of targeting when third-party cookies are phased out?
Contextual Targeting in a Post-Cookie World
What is the class of machine learning frameworks where two neural networks contest with each other in a game?
Generative Adversarial Networks (GANs)
How does GA4 utilize machine learning to alert users about unusual changes in data trends?
By detecting and alerting anomalies in data trends using machine learning algorithms.
What is the process enabled by CDPs that allows for immediate responses to customer actions?
Real-Time Decisioning
How is AI used to buy video ad space, where software decides which ads to buy and how much to pay?
Programmatic Video Buying
What are the set of metrics that Google uses to assess a website's user experience?
Core Web Vitals
What is the term for a method of buying guaranteed ad placements in advance, in a programmatic manner?
Programmatic Direct