Social Media
This photo-sharing app, owned by Meta, introduced Stories in 2016 to compete with Snapchat.
Who are the current marketing chairs?
Rati, Annika, and Jason
What kind of manager "connects brands with social media influencers and creators, blends people skills + marketing strategy"
Influencer Marketing Manager
On X (formerly Twitter), this symbol is used to categorize posts by topic or trend.
A Hashtag
What are the 4 P's of Marketing?
Product, Place, Promotion, Price
What kind of specialist "runs campaigns that reach audiences online"
Digital Marketing Specialist
The short-form video platform that became a global phenomenon after launching internationally in 2018.
TikTok
Whose campaign is "think different"
Apple
What kind of specialist "make sure the world sees the best version of the brand"
Public Relations specialist
This metric measures how many times users interact with a post through likes, comments, shares, or saves.
Engagement Rate
What is experiential marketing?
When a brand gives out free samples or hosts an event to promote itself.
What kind of manager serves as "the guardian of how a brand feels and looks to the world"
Brand Manager
Social media algorithms often prioritize content based on this concept, which keeps users on the platform longer.
User Retention
What is product placement?
A type of advertisement that blends promotional content into entertainment such as a brand appearing in a movie
What kind of analyst "turns data into insights that guide marketing decisions, find what customers want before customers know it"
Marketing Research Analyst