Trends
Digital Buying
Digital Buying II
Targeting
KPIs
100
47% of all media consumption
What is Digital?
100
The most premium type of inventory
What is Site Direct?
100
When you purchase all available units and impressions on a particular web page
What is a Roadblock/Takeover?
100
Targeting ads by gender, age, income
What is Demo Targeting?
100
KPI stands for... (tell us)
What is Key Performance Indicator?
200
52% of digital consumption
What is Mobile?
200
Cost Per Thousand (CPM), Cost Per Click (CPC), Cost Per Action (CPA), Cost per Engagement (CPE)
What are ways to buy digital media?
200
Ad Formats range from SMS, In-App, Mobile Web
What is Mobile Advertising?
200
Targeting ads based on content and relevant alignment
What is Contextual Targeting?
200
The KPI that measures the Return on Investment (ROI) of a digital campaign
What is Return on Ad Spend (ROAS)?
300
Consumers who have substituted cable for other video streaming devices
What is a cord cutter
300
Skyscrapper (160x600), Leaderboard (728x90), and Mediam Rectangle (300x250)
What are standard display units? (ad sizes)
300
Ads that take on the look and feel of a website's layout
What is a native ad?
300
Targeting based on location (countrie, region, state, city, zip code, and IP address)
What is Geo Targeting?
300
Measuring Time Spent, Social Likes/Shares/Comments, Interaction with an Ad, Video Completion Rates, etc
What are Enagement Metrics?
400
Apple TV, XBox1, Roku, Chromecast, Smart TVs
What are Connected TV Devices?
400
Ad exchanges purchase inventory this way
What is programmatic?
400
Advertising that streams on internet radio stations/platforms
What is streaming/digital audio?
400
Re market users that have previously visited the brand's site or interacted with an ad
What is Retargeting?
400
The KPI that determines the numbers of users that click to the site from the ad
What is Click Through Rate (CTR)?
500
The year Facebook was founded
What is 2004?
500
Creative units that have the ability to expand, advanced interactivity, video embedded, etc
What is Rich Media?
500
Online Video that can be served as pre-roll, in-stream, on Full Episode Players (FEPs), etc
What is Digital Video?
500
Target users based on personality trait/habits (purchasing habits, etc)
What is Psychographic Targeting?
500
The formula for CTR
What is Clicks Divided By Impressions?
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