Advertising Terminology
Ad Units
Types of Local Sites
Types of National Sites
Advertising Networks/Emerging Media
100
The number of times a banner or text ad was requested and presumably seen by users.
What is an impression?
100
This ad size is also known as a big box or cube.
What is a 300x250?
100
This is a local newspaper site.
What is ChicagoTribune.com?
100
This is a national news and information site.
What is CNN.com?
100
55% of 18-24 year olds have checked this device in the last 15 minutes.
What is a mobile phone?
200
Is one of the online payment models by which advertisers pays for every 1000 impressions of their advertisement.
What is cost per thousand (CPM)?
200
This size is also known as a leaderboard.
What is a 728x90?
200
This is a local television site.
What is CBSChicago.com?
200
This is a social media site.
What is Facebook.com?
200
This type of ad network provides advertisers with high levels of impressions across a variety of categories.
What is a horizontal ad network?
300
A contract that specifies the dates and scope of a media buy.
What is an insertion order (IO)?
300
This size has been commonly called a skyscraper
What is a 160x600?
300
This is a local radio site.
What is Z100.com?
300
This is a search engine.
What is Google.com?
300
This type of network allows advertisers to target consumers through specific categories such as ‘Automotive’ or ‘Travel.'
What is a vertical ad network?
400
The percentage of impressions that resulted in a visitor.
What is click through rate (CTR)?
400
Purchasing 100% of the ad units on a section of a website for one day.
What is a roadblock?
400
This is a local alternative weekly.
What is LAWeekly.com?
400
This is a portal.
What is Yahoo.com?
400
This type of media encompases forums, blogs, wikis and podcasts to crowd-sourcing, vlogs, wall-posting and VOIP.
What is social media?
500
Was founded in 1996, and is considered one of the leading authorities on online advertising.
What is the Internet Advertising Bureau (IAB)?
500
Ad that uses advanced technology such as streaming video , downloaded applets (programs) that interact instantly with the user, and ads that change when the user's mouse passes over it.
What is rich media?
500
This is a local long-tail site.
What is StyleChicago.com?
500
This is a national vertical/endemic site.
What is ESPN.com?
500
A real time bidding tool for digital ad placements. Giving advertisers access to ad inventory through the Ad Exchanges.
What is a demand side platform or DSP?
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