Messaging
How an organization communicates to its target audience to talk about itself and what it does
What is Messaging?
Is a form of interruption marketing. Often draw an above average amount of response and resentment. The high response rates typically translate into higher CPM rates.
What are interstitials ads?
is an application program that is stored on a remote server and delivered over the Internet through a browser interface
What are web apps?
Is any form of advertising that appears on mobile devices such as smartphones and tablets using wireless connections
What is mobile video advertising?
Is the use of interactive gaming technology to deliver embedded advertising messages to consumers
What is mobile advergaming?
Sending promotional campaigns or transactional messages for marketing purposes using text messages
What is SMS?
Internet advertising, digital advertising or web advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers
What are web ads?
Is the practice of using a customer's physical location to inform a business's advertising strategy
What is geo-location?
Is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and other mobile devices, via websites, email, SMS and MMS, social media, and apps
What is mobile web advertising?
Legos
What is a example of mobile advergaming?
Able to reach a large number of people all at the same time, getting your message into the hands of the right audience, easy to communicate your message to them
What are the advantages of messaging?
Targeting specific customers, lower cost, full control with accurate statistics, improved customer interaction, wide range of formats, not everyone is on the internet and wants to share their data, limited space for ads, and declining ad-clicks
What are the advantages of web advertising?
Accessibility across devices for users, customisation for different devices, integration with other systems, maintenance headaches removed, increased flexibility and scalability, protecting your data, using web-based applications
What are the advantages of web apps?
Will get your consumers talking, interacting with you, and sharing your video to their friends
What are the advantages of mobile video advertisement?
Increase brand awareness, creates an interaction with the brand by spreading word of mouth with their known people
What are the advantages of mobile advergaming?
Messages are limited to only 160 characters, It can be Spammy, it's easy to block unknown numbers, and you can't tell if texts have been read
What are the disadvantages of messaging?
Not everyone is on the internet and wants to share their data. Your potential customers might just not be present online, or only occasionally, limited space for ads, and declining ad-clicks
What are the disadvantages of web advertising?
Web apps offer limited ability to access a mobile device's native features like camera and location services, and variations in web browsers can occasionally cause challenges in running the web app without issues
What are the disadvantages of web apps?
Hard to fix mistakes, more hesitated customers, customization issues, bad user experience, not accurate data, hard to serve immediately, easy to ignore, more required testing
What are the disadvantages of mobile advertisement?
Advergames often advertise unhealthy products, Children do not recognize it, Children often lack the cognitive capability to realize that advergames are advertising, Privacy issues. Through advergaming, marketers are often able to gain valuable consumer information
What are the disadvantages of mobile advergaming?