Digital and Alternative Media Jeopardy

Social Media Unpaid

100

This social network is best used for Public Relations

What is Twitter?

200

This social network's audience is predominantly female.

What is Pinterest?

300

This social platform has the most users globally

What is Facebook?

400

Search can be performed on social platforms using this

What are hashtags?

500

This will help you decide which social platforms are the best for your business

What is a social media audit?

Email Marketing

100

This is the stage of the digital funnel where email marketing takes place.

What is Decision?

200

Emails that are used to notify customers of a new product, sale, or event.

What are Promotional Emails?

300

Emails that are used to nurture leads from acquisition to conversion?

What are relational emails?

400

An email that is sent out at a predetermined time, based on a customers behaviour.

What is a Trigger?

500

This is used to test a single element of an email to find the version that performs the best. 

What is an A/B Split?

Google Analytics

100

This report will help you understand where your users are entering your website.

What is the Landing Page report?

200

The percentage of visits when a user lands on your website and exits without any interactions.

What is the Bounce Rate?

300

These reports help you to understand how a user interacts with your website.

What are behavioural reports?

400

This metrics measures the number of users that have at least one session on your website in a given date range.

What is users?

500

The term used to describe a single interaction on your website

What is a Session?

Social Media Paid

100

Ads on this platform have the same objectives as Facebook

What is Instagram?

200

The payment method associated with a set cost for each impression your ad receives. 

What is CPM?

300

On Youtube, this is an Ad that you cannot skip.

What is a Bumper Ad?

400

Ads on Facebook that highlight multiple products with no need for scrolling.

What are Collection Ads?

500

The percentage of a company's digital marketing budget that is devoted to social media

What is 15-25%?

Digital Strategy

100

Identifying your overall business goals

What is the first step in creating a digital media strategy

200

Email Marketing
Content
Social
Analytics
SEO
SEM

What are the building blocks of digital media?

300

Purchases
Email Sign-ups
Lead magnet Requests

What are Conversions?

400

Website content is a popular form of this media type.

What is Owned Media?

500

The R in S.M.A.R.T

What is Relevant?