Digital Marketing Revolution
Uses all digial media, including the internet and mobile and interactive channels, to develop communication and exchanges with customers
what is digital marketing?
What is "ZMOT"
what is zero moment of truth?
what is an example of a social media marketing channel
what is Twitter
What type of content format does snapchat use?
what is Ephemeral (disappearing) content?
Name a company that is known for its ethical social media and digital marketing practices?
what is Patigonia?
advertising space purchased for brand promotion
what is paid media?
What is a large part of search results determining click-through success
what is peoples habits of visual attention?
What is the process of identifying and assessing what is being said about a company
what is social media monitoring
Webinars are more effective for B2B or B2C?
Who is an example of a vulnerable person online?
what is individuals with addictions, financial distress, mental health issues, and young or old people