KPIs & Basics
This is what “KPI” stands for.
What are Key Performance Indicators?
This is the most common search engine used for ads.
What is Google?
This popular platform uses the “boost” button.
What is Facebook?
This is the report that helps you dive into your website analytics to see how it's performing.
What is The ADR
This is created when someone fills out a contact form.
What is a lead?
This metric shows how many people clicked on your ad.
What is clicks?
These words or phrases help determine when your search ad appears.
What are keywords?
This is a type of creative format that shows multiple images in one ad.
What is a carousel?
This section of a website shows pricing, floor plans, and availability.
What is the floor plan page?
This is the ultimate goal of most digital marketing campaigns.
What is a lease?
This tells you how many times your ad was shown.
What are impressions?
This type of ad appears at the top of Google when someone searches.
What is a search ad?
This social platform is especially popular with Gen Z.
What is TikTok?
This term means improving your website so it shows up better on Google.
What is SEO?
This type of lead comes from third-party listing sites like Apartments.com.
What is an ILS lead?
This measures how often people click after seeing your ad.
What is CTR (click-through rate)?
You pay this amount when someone clicks your search ad.
What is cost per click (CPC)?
Paid social ads help you reach people who are already doing this on their phones.
What is scrolling?
This term refers to making your website easy to use on phones.
What is mobile-friendly?
This is how we refer to who we are targeting.
What is demographic?
This marketing goal focuses on getting someone to complete an action, like a form fill.
What is a conversion?
The online tool used to run search ads on Google.
: What is Google Ads?
Meta owns these two major social media platforms.
What are Facebook and Instagram?
These short words or phrases help search engines understand what your page is about.
What are keywords?
This is who helps you evaluate your monthly performance and works with Tyler and your digital agency partners to ensure quality performance.
What is a Regional Sales Manager or Gabby Roberts?