E-Commerce & Online Business
What does B2C stand for?
→ Business to Consumer
What is the most well-known cryptocurrency?
→ Bitcoin
What does SEO stand for?
→ Search Engine Optimization
Name one popular online payment service.
→ PayPal, Stripe, Square, etc.
Name one popular online marketplace.
→ Amazon, eBay, Alibaba, etc.
What technology underlies cryptocurrencies?
→ Blockchain
What is the primary purpose of PPC advertising?
→ To drive traffic by paying for each ad click.
What does "NFC" stand for in contactless payments?
→ Near Field Communication
What is "drop shipping"?
→ A business model where a store sells products without keeping inventory.
What is "mining" in the context of Bitcoin?
→ The process of validating transactions and adding them to the blockchain.
What is "retargeting" in digital marketing?
→ Showing ads to users who have previously visited a website.
What is a "digital wallet"?
→ An app that securely stores payment information for transactions.
What is the purpose of an "affiliate program" in e-commerce?
→ To reward external partners (affiliates) for bringing in customers.
What is a "smart contract"?
→ A self-executing contract with the terms written in code on a blockchain.
What is an A/B test?
→ Comparing two versions of content to see which performs better.
What is the role of an API in FinTech services?
→ It allows different financial systems to communicate and exchange data
Name one key metric used to measure e-commerce conversion rates.
→ Conversion rate, Average Order Value (AOV), Cart Abandonment Rate, etc.
What is the purpose of a "consensus mechanism" in blockchain?
→ To ensure all network participants agree on the validity of transactions.
What does "CAC" stand for, and why is it important?
→ Customer Acquisition Cost, which helps businesses measure the cost of gaining new customers
What is "open banking"?
→ A system where banks share customer data with third-party financial services securely via APIs.