AUDIO
What stations do we sell O&O Audio on?
101.5 The Vibe
Magic 94.9
What device is a Mobile Precise Display ad hosted on?
Smartphone - We have over 100,000 mobile app partners!
What is the differentiator between an Amazon STV ad and an Interactive Amazon STV ad?
We add a feature called “Interactive Video Ads (IVA)” which has a “send me more” clickable icon on the bottom of the advertisement.
What Social Platform do we offer that would be a GREAT fit for Recruitment?
Linked In
What is the difference between SEO and SEM?
SEO (Search Engine Optimization) focuses on improving organic search rankings through strategies like keyword optimization and link building. SEM (Search Engine Marketing) involves paid advertising efforts to increase visibility in search results, including PPC and display ads. SEO is about organic growth, while SEM involves paid promotion.
What type of tactic is "AUDIO", where does this fall in the marketing funnel? (hint - either purchase, consideration, interest, or awareness)
Awareness
Which 2 Display Tactics can we use weather targeting for: DISPLAY, MOBILE PRECISE, EMAIL, DOOH?
MOBILE PRECISE
DOOH
TRUE OR FALSE: You can skip YouTube Bumper, and Instream Ads.
What are the social media platforms our Paid Social campaigns run on (there are 2)
Facebook and Instagram
What 2 search engines do we run SEM with?
Bing and Google
What is the differentiator between "Amazon Audio" and "Interactive Amazon Audio" ?
Interactive Amazon Audio will add a call to aciton to the advertisement including: “Alexa, add to cart”
How does mobile precise create an audience? (think of lottery example from Molly)
Location data - Our proprietary location intelligence includes multiple sources and billions of verified data points that match location data to points-of-interest, work, and household locations.
What are selling points for selling OTT over traditional TV? What is the biggest difference
OTT is aimed at certain people, not tied to particular shows. For instance, if you want to advertise a spatula, a TV ad might appear during a cooking show - But with OTT, you can show your spatula ad directly to people interested in cooking, no matter where they're watching their favorite shows.
Does social O&O (influencer) include paid social or is this just organic?
Yes, this includes paid social
CMG SEO - What are 3 things we do when someone signs up to work with us? We focus on improving what on their website?
1. Technical Optimizations
2. Content
3. Listings & Reputation Management
What are our 3rd Party Vendors for "3RD PARTY AUDIO" (HINT - There are 2)
Spotify and Tunein
Why is our email marketing different from our competitors? What is the name of the process we have & how does it work?
Omnichannel - We first send an email to the group of people you want to reach, and those who engage with the email will be retargeted on display / social / ott. After that, we send another email, and once again, we retarget those who engage with the email
What is the difference between Complete and Standard OTT?
Complete = Only on Full Episode Player (22min+)
Standard = 50/50 Blend FEP & Short Form (less than 22min)
Where does social O&O posts live?
This is a dark past. A handshake with the client's social account and our station's social account. This is not an actual post on our station pages.
What are Local Service Ads? How would you pitch this?
Local Services Ads allow clients to book professionals directly through Google. These ads put trustworthy home services and professional services advertisers in front of customers who are looking to find and book quickly.
When deciding between AMAZON / O&O / 3rd Party Audio for a prospect. AMAZON has 2 types of targeting that you should consider - what are these?
Life stages/ Lifestyle... Targeting
In the Market For..... Targeting
Which DISPLAY Tactic would be the best for someone who is looking to sell B2B?
EMAIL We are able to target by occupation
Mobile precise - target businesses
Name a selling point of selling OTT with CMG
100% Direct Publisher Relationships. Fraud Free, Brand Safe, Cut-Out the Middleman, Recency Capping, Localized Scale, Diversity of Publishers, Highest-Level Transparency, Competitive Ad Separation.
Where are the two places LinkedIn Ads Run?
In Feed – Single Image, Video, Carousel
Message (InMail) – Message and 300 x 250 Companion Ad
What is Performance Max?
This is Google's automated advertising feature. You provide your goals, budget, and assets like images and text. Google uses AI to create and optimize ads across its platforms like YouTube, Search, and Maps.