OTT
Provide the full name for this common OTT metric: "VCR"
Video Completion Rate
What is our guaranteed email open rate
10%
while conducting CNA's with prospects/new clients, it is critical that we understand how they will measure success. One such way is by asking about their KPI's for the campaign. What does KPI stand for
Key Performance Indicator
What Orioles player made the current top 100 player rankings by MLB
Trey Mancini
Name all three OTT Product Offerings that we sell
OTT Plus, OTT Prime, OTT Premium
How many email deployments must be sent before a matchback report is possible
Four
Who is the ironman of Baseball
Cal Ripken Jr
name three differentiators/key aspects of OTT+
non skippable ad delivery, first look inventory access, transparent dashboard
Who is your main point of contact for getting Email Marketing inventory counts pulled
Blake Wasz (Measured Marketing)
If you need additional support for extension products to answer client questions, you can reach out to the product team leads for help. On what document/file can you find all of the product team leads and their contact info
Digital rate card (google sheet)
Who was the first Oriole to hit 50 homeruns in a season
Brady Anderson
Buying OTT ad inventory through these types of "open marketplaces" is commonly referred to as what?
Programmatic Buying
What is the industry avg open rate for external email marketing
3% - 6%
When did the orioles last win the world series
1983
First Look Inventory access is a feature of Entercom OTT due to our ability to place ads on publishers platforms. This is due to the direct buying access known as: _______ to ________
Server to Server
Name two of the three email marketing add on campaign tactics
standard retargeting, responsive (multichannel) retargeting, premail
What is the main way to determine is a prospect/client is actively buying or planning digital media budgets.
ask them
When is the first game of spring training for the Orioles
Sunday Feb 28th