You can't PPC Me
In PPC, these allow advertisers to reach these specific attributes, such as age, location, and interests.
What is demographics
This short-form video platform has become a key marketing tool, boasting over 1 billion active users.
What is Tik-Tok
This popular over-the-top OTT streaming service, that just landed a massive deal with WWE to carry Monday Night Raw has over 277 million subscribers globally
What is Netflix
This banger streamed over 5 BILLION times holds the record of most streamed song of all time on Spotify
What is "Blinding Lights" by The Weeknd
Video content that bypasses traditional cable or satellite delivery methods.
What is OTT (Over the Top)
Use this little gem to look up your prospects and see what they are doing with paid search as well as other network activities.
What is the Google Transparency Tool
The most popular AI-powered conversational assistant that uses advanced natural language processing to understand and respond to text inputs in a way that's engaging & informative.
What is ChatGPT
The method of serving ads to viewers based on their real-time location, often utilizing IP address data and geofencing technology, to deliver highly relevant and targeted messaging in OTT environments.
What is geo-targeting
In 1976, these two college dropouts created a company with a vision of changing the way people viewed computers.
Who are Steve Jobs and Steve Wozniak
This is the practice of increasing the quality and quantity of traffic to your website through organic search engine results.
What is SEO (Search Engine Optimization)
This technique re-engages visitors who previously interacted with your website but didn’t convert.
What is Re-Marketing
The decline of third-party cookies has led to the rise of this method for tracking user data while prioritizing privacy.
What is first-party data
This metric measures how many viewers complete an ad, providing a key insight into audience engagement for OTT campaigns.
What is the Completion Rate
According to recent data, the average American spends approximately 4 hours and 37 minutes on this per day.
What is the phone
Performance measurement that stems from your primary metric or what is most important to a particular business’s success.
What is KPI (Key Performance Indicator)
The process of selecting these ensures your ads are shown to users actively searching for your products or services.
What is relevant keywords
Linear TV ad spending remains the highest among TV/video formats, but this form of content will surpass that in 2025.
What is social video
Unlike traditional broadcast TV, OTT platforms use this advanced targeting method to serve ads based on user-specific viewing behaviors and preferences.
What is Behavioral Targeting
This was the first streaming service to win the Academy Award for Best Picture, achieving this milestone in 2022.
What is Apple TV+ (CODA)
This platform helps advertisers buy and manage digital ads across multiple ad exchanges and publishers.
What is a DSP (Demand Side Platform)
The process that involves analyzing data, adjusting bids, testing ad variations, and refining campaigns to improve ROI.
What is optimization
Any digital content, like images, videos, or social media posts, that allows viewers to directly purchase products featured within the content without needing to navigate to a separate website.
What is Shoppable Media
This type of OTT ad delivery dynamically serves ads in real-time based on audience data, ensuring relevancy and efficiency.
What is Dynamic Ad Insertion
The original character limit for posts on Twitter, which influenced its early adoption and communication style, and led to the popularization of shortened URLs and creative abbreviations.
What is 140 characters
This acronym refers to a private marketplace where advertisers can bid on premium OTT inventory.
What is a PMP (Private Marketplace)